Brandwave

Tupperware vs Victorinox:Which is more popular?

In September 2026, Tupperware had more branded searches than Victorinox among potato peeler brands in New Zealand. Tupperware had about 2,790 branded searches, while Victorinox had 1,000. Tupperware made up 70.5% of all potato peeler brand searches we track, and Victorinox accounted for 25.3%. When we asked ChatGPT and Google AI Overviews about potato peeler brands, Victorinox appeared in four of the five answers and Tupperware in none.

Among potato peeler brands in New Zealand in September 2026

Who do people search for more?

Tupperware, about 3 searches for every 1 for Victorinox

Tupperware 2.8K searchesVictorinox 1K searches

Who does AI mention more?

Victorinox, mentioned in 4 of 5 answers, Tupperware in 0

Victorinox in 4 of 5Tupperware in 0 of 5

Who does AI recommend more?

Victorinox, the only one of the two named

Victorinox first in 3Tupperware never named

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Top potato peeler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Victorinox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tupperware did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Victorinox1st
  2. OXO2nd
  3. Tupperware–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about potato peeler brands

5 answers

  • Asked ChatGPT

    “Which potato peeler brand should I buy in New Zealand?”

    1. 1Victorinox
    2. 2OXO

  • Asked ChatGPT

    “What are the best potato peeler brands in New Zealand?”

    1. 1Victorinox
    2. 2OXO

  • Asked ChatGPT

    “What's the best potato peeler brand in New Zealand for easy peeling?”

    1. 1OXO
    2. 2Victorinox

  • Searched Google, AI Overview

    “vegetable peeler nz”

    1. 1OXO

  • Searched Google, AI Overview

    “potato peeler”

    1. 1Victorinox
    2. 2OXO

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Tupperware or Victorinox more popular in search?

This chart shows how often people search Google for Tupperware and Victorinox by name. Each line represents a brand's share of searches for all three potato peeler brands we track, month by month, from searches in New Zealand.

Tupperware and Victorinox among potato peeler brands in New Zealand, by month

Share of searches by month for Tupperware, Victorinox. The figures are in the table below the chart.

View monthly share of searches table
MonthTupperwareVictorinoxOXO
Oct 202560.2%35.2%4.6%
Nov 202557.5%38.3%4.1%
Dec 202555.3%39.5%5.2%
Jan 202667.3%27.3%5.5%
Feb 202667.8%27%5.2%
Mar 202665.8%28.2%5.9%
Apr 202665.6%28.4%6%
May 202667.2%28%4.8%
Jun 202669.2%26.3%4.5%
Jul 202662.2%33.4%4.4%
Aug 202675.9%20.7%3.3%
Sep 202670.5%25.3%4.3%

How has the Tupperware and Victorinox comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand potato peeler brands in September 2026?

2 changes

  1. In September 2026, Victorinox gained share of searches among potato peeler brands in New Zealand, from 20.7% to 25.3%.

  2. In September 2026, Tupperware lost share of searches among potato peeler brands in New Zealand, from 75.9% to 70.5%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Tupperware’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tupperware

9 branded search terms

  • glass tupperware
  • tupperware
  • tupperware aus
  • tupperware can opener
  • tupperware drink bottles
  • tupperware party
  • tupperware pressure cooker
  • tupperware rice cooker
  • tupperware shape sorter

Victorinox

1 branded search term

  • victorinox

How the Brand Demand Index is measured

Other head-to-heads among potato peeler brands

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