How popular isVictorinox in search?
In August 2026, there were an estimated 3.6K branded searches for Victorinox in New Zealand which is up 26% over the last 11 months. Victorinox holds 53% estimated Share of Search among New Zealand kitchen knife brands and is ranked 1st of 5 competitors for search popularity.
Victorinox53%
WÜSTHOF22.6%
Global Knives11.5%
ZWILLING7.4%
Shun5.5%
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Which kitchen knife brands compete with Victorinox?
Share of Search by month for Victorinox, WÜSTHOF, Global Knives, ZWILLING, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | WÜSTHOF | Global Knives | ZWILLING | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 59.6% | 13.4% | 12.8% | 8.4% | 5.9% |
| Nov 2025 | 59.2% | 13.1% | 12.4% | 8.5% | 6.9% |
| Dec 2025 | 61.4% | 12.3% | 11.1% | 7.8% | 7.4% |
| Jan 2026 | 57.9% | 14% | 12.3% | 7.5% | 8.3% |
| Feb 2026 | 53.8% | 21.1% | 9.5% | 7.6% | 8.1% |
| Mar 2026 | 53% | 20.8% | 8.9% | 8.3% | 9.1% |
| Apr 2026 | 49.6% | 22.4% | 9.1% | 11.3% | 7.5% |
| May 2026 | 47.6% | 26.4% | 8.4% | 10.3% | 7.3% |
| Jun 2026 | 47.2% | 24.7% | 10% | 9.1% | 8.9% |
| Jul 2026 | 46.3% | 28.1% | 10.4% | 8.3% | 6.9% |
| Aug 2026 | 53% | 22.6% | 11.5% | 7.4% | 5.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53% | 3.6K | +8.8% | +6.7 points | |
| 2, held 2nd | 22.6% | 1.5K | -23.5% | -5.5 points | |
| 3, held 3rd | 11.5% | 780 | +5.4% | +1.1 points | |
| 4, held 4th | 7.4% | 500 | -15.3% | -0.9 points | |
| 5, held 5th | 5.5% | 370 | -24.5% | -1.4 points |
53%
held 1st · 3.6K estimated branded searches · +8.8% vs prior month · +6.7 points
2.
WÜSTHOF22.6%
held 2nd · 1.5K estimated branded searches · -23.5% vs prior month · -5.5 points
11.5%
held 3rd · 780 estimated branded searches · +5.4% vs prior month · +1.1 points
4.
ZWILLING7.4%
held 4th · 500 estimated branded searches · -15.3% vs prior month · -0.9 points
5.
Shun5.5%
held 5th · 370 estimated branded searches · -24.5% vs prior month · -1.4 points
Compare search popularity between Victorinox and its closest rivals
How has branded search demand for Victorinox changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Victorinox in New Zealand rose from 2.9K to 3.6K.
- Across the 11 months ending August 2026, Victorinox’s estimated Share of Search among kitchen knife brands in New Zealand decreased from 59.6% to 53%.
- Across the 11 months ending August 2026, Victorinox’s estimated Share of Search among kitchen knife brands in New Zealand peaked at 61.4% in December 2025 and was lowest at 46.3% in July 2026.
How did search popularity change for New Zealand kitchen knife brands in August 2026?
5 changes
In August 2026, Victorinox gained estimated Share of Search among kitchen knife brands in New Zealand, from 46.3% to 53%.
In August 2026, Global Knives gained estimated Share of Search among kitchen knife brands in New Zealand, from 10.4% to 11.5%.
In August 2026, WÜSTHOF lost estimated Share of Search among kitchen knife brands in New Zealand, from 28.1% to 22.6%.
In August 2026, Shun lost estimated Share of Search among kitchen knife brands in New Zealand, from 6.9% to 5.5%.
In August 2026, ZWILLING lost estimated Share of Search among kitchen knife brands in New Zealand, from 8.3% to 7.4%.
How is Victorinox measured?
Brandwave collects information about searches that people make online using Victorinox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- victorinox
- victorinox chef knife
- victorinox com
- victorinox knife
- victorinox knife set
- victorinox near me
- victorinox nz
- victorinox online
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Is Victorinox your brand?
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