Brandwave

How popular isWÜSTHOF in search?

In August 2026, there were an estimated 1.5K branded searches for WÜSTHOF in New Zealand which is up 139.1% over the last 11 months. WÜSTHOF holds 22.6% estimated Share of Search among New Zealand kitchen knife brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Victorinox53%
  2. WÜSTHOF22.6%
  3. Global Knives11.5%
  4. ZWILLING7.4%
  5. Shun5.5%
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Which kitchen knife brands compete with WÜSTHOF?

WÜSTHOF against kitchen knife brands in New Zealand, by month

Share of Search by month for Victorinox, WÜSTHOF, Global Knives, ZWILLING, Shun. The figures are in the table below the chart.

View monthly share of search table
MonthVictorinoxWÜSTHOFGlobal KnivesZWILLINGShun
Oct 202559.6%13.4%12.8%8.4%5.9%
Nov 202559.2%13.1%12.4%8.5%6.9%
Dec 202561.4%12.3%11.1%7.8%7.4%
Jan 202657.9%14%12.3%7.5%8.3%
Feb 202653.8%21.1%9.5%7.6%8.1%
Mar 202653%20.8%8.9%8.3%9.1%
Apr 202649.6%22.4%9.1%11.3%7.5%
May 202647.6%26.4%8.4%10.3%7.3%
Jun 202647.2%24.7%10%9.1%8.9%
Jul 202646.3%28.1%10.4%8.3%6.9%
Aug 202653%22.6%11.5%7.4%5.5%
Sep 2026—————

  1. 1.Victorinox

    53%

    held 1st · 3.6K estimated branded searches · +8.8% vs prior month · +6.7 points

  2. 2.WÜSTHOF

    22.6%

    held 2nd · 1.5K estimated branded searches · -23.5% vs prior month · -5.5 points

  3. 3.Global Knives

    11.5%

    held 3rd · 780 estimated branded searches · +5.4% vs prior month · +1.1 points

  4. 4.ZWILLING

    7.4%

    held 4th · 500 estimated branded searches · -15.3% vs prior month · -0.9 points

  5. 5.Shun

    5.5%

    held 5th · 370 estimated branded searches · -24.5% vs prior month · -1.4 points

Compare search popularity between WÜSTHOF and its closest rivals

How has branded search demand for WÜSTHOF changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WÜSTHOF in New Zealand rose from 640 to 1.5K.
  • Across the 11 months ending August 2026, WÜSTHOF’s estimated Share of Search among kitchen knife brands in New Zealand increased from 13.4% to 22.6%.
  • Across the 11 months ending August 2026, WÜSTHOF’s estimated Share of Search among kitchen knife brands in New Zealand peaked at 28.1% in July 2026 and was lowest at 12.3% in December 2025.

How did search popularity change for New Zealand kitchen knife brands in August 2026?

  1. In August 2026, Victorinox gained estimated Share of Search among kitchen knife brands in New Zealand, from 46.3% to 53%.

  2. In August 2026, Global Knives gained estimated Share of Search among kitchen knife brands in New Zealand, from 10.4% to 11.5%.

  3. In August 2026, WÜSTHOF lost estimated Share of Search among kitchen knife brands in New Zealand, from 28.1% to 22.6%.

  4. In August 2026, Shun lost estimated Share of Search among kitchen knife brands in New Zealand, from 6.9% to 5.5%.

  5. In August 2026, ZWILLING lost estimated Share of Search among kitchen knife brands in New Zealand, from 8.3% to 7.4%.

How is WÜSTHOF measured?

Brandwave collects information about searches that people make online using WÜSTHOF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • 8 wusthof classic chef knife
  • classic wusthof chef knife
  • knife set wusthof
  • wusthof
  • wusthof chef knife
  • wusthof classic
  • wusthof classic 8 inch chefs knife
  • wusthof com
  • wusthof kitchen knives
  • wusthof knife
  • wusthof near me
  • wusthof nz
  • wusthof online

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How the Brand Demand Index is measured

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