Shun vs WÜSTHOF:Which is more popular by branded search in New Zealand?
In August 2026, WÜSTHOF had more branded searches than Shun among kitchen knife brands in New Zealand. WÜSTHOF was estimated to have 1.5K branded searches compared to Shun’s 370, and held a 22.6% Share of Search versus Shun’s 5.5%.
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Which is more popular in search, Shun or WÜSTHOF?
Compare the kitchen knife brands New Zealand cooks sharpen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WÜSTHOF, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | WÜSTHOF | Global Knives | ZWILLING | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 59.6% | 13.4% | 12.8% | 8.4% | 5.9% |
| Nov 2025 | 59.2% | 13.1% | 12.4% | 8.5% | 6.9% |
| Dec 2025 | 61.4% | 12.3% | 11.1% | 7.8% | 7.4% |
| Jan 2026 | 57.9% | 14% | 12.3% | 7.5% | 8.3% |
| Feb 2026 | 53.8% | 21.1% | 9.5% | 7.6% | 8.1% |
| Mar 2026 | 53% | 20.8% | 8.9% | 8.3% | 9.1% |
| Apr 2026 | 49.6% | 22.4% | 9.1% | 11.3% | 7.5% |
| May 2026 | 47.6% | 26.4% | 8.4% | 10.3% | 7.3% |
| Jun 2026 | 47.2% | 24.7% | 10% | 9.1% | 8.9% |
| Jul 2026 | 46.3% | 28.1% | 10.4% | 8.3% | 6.9% |
| Aug 2026 | 53% | 22.6% | 11.5% | 7.4% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the Shun and WÜSTHOF comparison changed over the last 12 months?
3 findings
- WÜSTHOF was ahead of Shun in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shun’s estimated Share of Search among kitchen knife brands in New Zealand moved from 5.9% to 5.5%, and its estimated monthly branded searches moved from 280 to 370.
- Across the 11 months ending August 2026, WÜSTHOF’s estimated Share of Search among kitchen knife brands in New Zealand moved from 13.4% to 22.6%, and its estimated monthly branded searches moved from 640 to 1.5K.
How did search popularity change for New Zealand kitchen knife brands in August 2026?
2 changes
In August 2026, WÜSTHOF lost estimated Share of Search among kitchen knife brands in New Zealand, from 28.1% to 22.6%.
In August 2026, Shun lost estimated Share of Search among kitchen knife brands in New Zealand, from 6.9% to 5.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Shun’s and WÜSTHOF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shun
6 branded search terms
- kai knives shun
- shun chef knife
- shun japanese knives
- shun kitchen knives
- shun knife
- shun knife set
WÜSTHOF
13 branded search terms
- 8 wusthof classic chef knife
- classic wusthof chef knife
- knife set wusthof
- wusthof
- wusthof chef knife
- wusthof classic
- wusthof classic 8 inch chefs knife
- wusthof com
- wusthof kitchen knives
- wusthof knife
- wusthof near me
- wusthof nz
- wusthof online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.