How popular isGlobal Knives in search?
In August 2026, there were an estimated 780 branded searches for Global Knives in New Zealand which is up 27.9% over the last 11 months. Global Knives holds 11.5% estimated Share of Search among New Zealand kitchen knife brands and is ranked 3rd of 5 competitors for search popularity.
Victorinox53%
WÜSTHOF22.6%
Global Knives11.5%
ZWILLING7.4%
Shun5.5%
Follow Global Knives and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which kitchen knife brands compete with Global Knives?
Share of Search by month for Victorinox, WÜSTHOF, Global Knives, ZWILLING, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | WÜSTHOF | Global Knives | ZWILLING | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 59.6% | 13.4% | 12.8% | 8.4% | 5.9% |
| Nov 2025 | 59.2% | 13.1% | 12.4% | 8.5% | 6.9% |
| Dec 2025 | 61.4% | 12.3% | 11.1% | 7.8% | 7.4% |
| Jan 2026 | 57.9% | 14% | 12.3% | 7.5% | 8.3% |
| Feb 2026 | 53.8% | 21.1% | 9.5% | 7.6% | 8.1% |
| Mar 2026 | 53% | 20.8% | 8.9% | 8.3% | 9.1% |
| Apr 2026 | 49.6% | 22.4% | 9.1% | 11.3% | 7.5% |
| May 2026 | 47.6% | 26.4% | 8.4% | 10.3% | 7.3% |
| Jun 2026 | 47.2% | 24.7% | 10% | 9.1% | 8.9% |
| Jul 2026 | 46.3% | 28.1% | 10.4% | 8.3% | 6.9% |
| Aug 2026 | 53% | 22.6% | 11.5% | 7.4% | 5.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53% | 3.6K | +8.8% | +6.7 points | |
| 2, held 2nd | 22.6% | 1.5K | -23.5% | -5.5 points | |
| 3, held 3rd | 11.5% | 780 | +5.4% | +1.1 points | |
| 4, held 4th | 7.4% | 500 | -15.3% | -0.9 points | |
| 5, held 5th | 5.5% | 370 | -24.5% | -1.4 points |
53%
held 1st · 3.6K estimated branded searches · +8.8% vs prior month · +6.7 points
2.
WÜSTHOF22.6%
held 2nd · 1.5K estimated branded searches · -23.5% vs prior month · -5.5 points
11.5%
held 3rd · 780 estimated branded searches · +5.4% vs prior month · +1.1 points
4.
ZWILLING7.4%
held 4th · 500 estimated branded searches · -15.3% vs prior month · -0.9 points
5.
Shun5.5%
held 5th · 370 estimated branded searches · -24.5% vs prior month · -1.4 points
Compare search popularity between Global Knives and its closest rivals
How has branded search demand for Global Knives changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Global Knives in New Zealand rose from 610 to 780.
- Across the 11 months ending August 2026, Global Knives’ estimated Share of Search among kitchen knife brands in New Zealand decreased from 12.8% to 11.5%.
- Across the 11 months ending August 2026, Global Knives’ estimated Share of Search among kitchen knife brands in New Zealand peaked at 12.8% in October 2025 and was lowest at 8.4% in May 2026.
How did search popularity change for New Zealand kitchen knife brands in August 2026?
5 changes
In August 2026, Victorinox gained estimated Share of Search among kitchen knife brands in New Zealand, from 46.3% to 53%.
In August 2026, Global Knives gained estimated Share of Search among kitchen knife brands in New Zealand, from 10.4% to 11.5%.
In August 2026, WÜSTHOF lost estimated Share of Search among kitchen knife brands in New Zealand, from 28.1% to 22.6%.
In August 2026, Shun lost estimated Share of Search among kitchen knife brands in New Zealand, from 6.9% to 5.5%.
In August 2026, ZWILLING lost estimated Share of Search among kitchen knife brands in New Zealand, from 8.3% to 7.4%.
How is Global Knives measured?
Brandwave collects information about searches that people make online using Global Knives’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- global knife
- global knife set
- global knife sharpener
- global knives chef knife
- global knives knives
Do you work for Global Knives? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Global Knives your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.