Global Knives vs Shun:Which is more popular by branded search in New Zealand?
In August 2026, Global Knives had more branded searches than Shun among kitchen knife brands in New Zealand. Global Knives was estimated to have 780 branded searches compared to Shun’s 370, and held an 11.5% Share of Search versus Shun’s 5.5%.
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Which is more popular in search, Global Knives or Shun?
Compare the kitchen knife brands New Zealand cooks sharpen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Global Knives, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | WÜSTHOF | Global Knives | ZWILLING | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 59.6% | 13.4% | 12.8% | 8.4% | 5.9% |
| Nov 2025 | 59.2% | 13.1% | 12.4% | 8.5% | 6.9% |
| Dec 2025 | 61.4% | 12.3% | 11.1% | 7.8% | 7.4% |
| Jan 2026 | 57.9% | 14% | 12.3% | 7.5% | 8.3% |
| Feb 2026 | 53.8% | 21.1% | 9.5% | 7.6% | 8.1% |
| Mar 2026 | 53% | 20.8% | 8.9% | 8.3% | 9.1% |
| Apr 2026 | 49.6% | 22.4% | 9.1% | 11.3% | 7.5% |
| May 2026 | 47.6% | 26.4% | 8.4% | 10.3% | 7.3% |
| Jun 2026 | 47.2% | 24.7% | 10% | 9.1% | 8.9% |
| Jul 2026 | 46.3% | 28.1% | 10.4% | 8.3% | 6.9% |
| Aug 2026 | 53% | 22.6% | 11.5% | 7.4% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the Global Knives and Shun comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Shun took it in March 2026, Global Knives took it in April 2026.
- Across the 11 months ending August 2026, Global Knives’ estimated Share of Search among kitchen knife brands in New Zealand moved from 12.8% to 11.5%, and its estimated monthly branded searches moved from 610 to 780.
- Across the 11 months ending August 2026, Shun’s estimated Share of Search among kitchen knife brands in New Zealand moved from 5.9% to 5.5%, and its estimated monthly branded searches moved from 280 to 370.
How did search popularity change for New Zealand kitchen knife brands in August 2026?
2 changes
In August 2026, Global Knives gained estimated Share of Search among kitchen knife brands in New Zealand, from 10.4% to 11.5%.
In August 2026, Shun lost estimated Share of Search among kitchen knife brands in New Zealand, from 6.9% to 5.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Global Knives’ and Shun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Global Knives
5 branded search terms
- global knife
- global knife set
- global knife sharpener
- global knives chef knife
- global knives knives
Shun
6 branded search terms
- kai knives shun
- shun chef knife
- shun japanese knives
- shun kitchen knives
- shun knife
- shun knife set
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.