Brandwave

OXO vs Tupperware:Which is more popular?

In September 2026, Tupperware had more branded searches than OXO among potato peeler brands in New Zealand. Tupperware had about 2,790 branded searches, while OXO had 170. Tupperware made up 70.5% of all potato peeler brand searches we track, and OXO accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about potato peeler brands, OXO appeared in all five answers and Tupperware in none.

Among potato peeler brands in New Zealand in September 2026

Who do people search for more?

Tupperware, about 16 searches for every 1 for OXO

Tupperware 2.8K searchesOXO 170 searches

Who does AI mention more?

OXO, mentioned in every answer we collected

OXO in 5 of 5Tupperware in 0 of 5

Who does AI recommend more?

OXO, the only one of the two named

OXO first in 3Tupperware never named

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Top potato peeler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. Tupperware did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Victorinox1st
  2. OXO2nd
  3. Tupperware–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about potato peeler brands

5 answers
  • Asked ChatGPT

    “Which potato peeler brand should I buy in New Zealand?”

    1. 1Victorinox
    2. 2OXO
  • Asked ChatGPT

    “What are the best potato peeler brands in New Zealand?”

    1. 1Victorinox
    2. 2OXO
  • Asked ChatGPT

    “What's the best potato peeler brand in New Zealand for easy peeling?”

    1. 1OXO
    2. 2Victorinox
  • Searched Google, AI Overview

    “vegetable peeler nz”

    1. 1OXO
  • Searched Google, AI Overview

    “potato peeler”

    1. 1Victorinox
    2. 2OXO

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is OXO or Tupperware more popular in search?

This chart shows how often people search Google for OXO and Tupperware by name. Each line represents a brand's share of searches for all three potato peeler brands we track, month by month, from searches in New Zealand.

OXO and Tupperware among potato peeler brands in New Zealand, by month

Share of searches by month for Tupperware, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthTupperwareVictorinoxOXO
Oct 202560.2%35.2%4.6%
Nov 202557.5%38.3%4.1%
Dec 202555.3%39.5%5.2%
Jan 202667.3%27.3%5.5%
Feb 202667.8%27%5.2%
Mar 202665.8%28.2%5.9%
Apr 202665.6%28.4%6%
May 202667.2%28%4.8%
Jun 202669.2%26.3%4.5%
Jul 202662.2%33.4%4.4%
Aug 202675.9%20.7%3.3%
Sep 202670.5%25.3%4.3%

How has the OXO and Tupperware comparison changed over the last 12 months?

3 findings
  • Tupperware was ahead of OXO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OXO’s share of searches among potato peeler brands in New Zealand moved from 4.6% to 4.3%, and its estimated monthly branded searches held steady at 170.
  • Across the 12 months ending September 2026, Tupperware’s share of searches among potato peeler brands in New Zealand moved from 60.2% to 70.5%, and its estimated monthly branded searches moved from 2.2K to 2.8K.

How did search popularity change for New Zealand potato peeler brands in September 2026?

2 changes
  1. In September 2026, OXO gained share of searches among potato peeler brands in New Zealand, from 3.3% to 4.3%.

  2. In September 2026, Tupperware lost share of searches among potato peeler brands in New Zealand, from 75.9% to 70.5%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using OXO’s and Tupperware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OXO

1 branded search term

  • oxo good grips

Tupperware

9 branded search terms

  • glass tupperware
  • tupperware
  • tupperware aus
  • tupperware can opener
  • tupperware drink bottles
  • tupperware party
  • tupperware pressure cooker
  • tupperware rice cooker
  • tupperware shape sorter

How the Brand Demand Index is measured

Other head-to-heads among potato peeler brands

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