Brandwave

How popular isTupperware?

In September 2026, people searched for Tupperware by name about 3,170 times in New Zealand, a 26.8% increase from the previous year. These searches made up 70.5% of all New Zealand potato peeler brand searches, placing Tupperware first out of three brands. When we asked both ChatGPT and Google AI Overviews about potato peeler brands, Tupperware did not appear in any of the answers.

Search and AI answers in September 2026

Tupperware is the most searched of 3 competitors and not listed in any AI answer.

  1. TupperwareShare of searches 70.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. VictorinoxShare of searches 25.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. OXOShare of searches 4.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Tupperware website (opens in a new tab)

Follow Tupperware and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top potato peeler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tupperware did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Victorinox1st
  2. OXO2nd
  3. Tupperware–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about potato peeler brands

5 answers

  • Asked ChatGPT

    “Which potato peeler brand should I buy in New Zealand?”

    1. 1Victorinox
    2. 2OXO

  • Asked ChatGPT

    “What are the best potato peeler brands in New Zealand?”

    1. 1Victorinox
    2. 2OXO

  • Asked ChatGPT

    “What's the best potato peeler brand in New Zealand for easy peeling?”

    1. 1OXO
    2. 2Victorinox

  • Searched Google, AI Overview

    “vegetable peeler nz”

    1. 1OXO

  • Searched Google, AI Overview

    “potato peeler”

    1. 1Victorinox
    2. 2OXO

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which potato peeler brands compete with Tupperware?

Tupperware against potato peeler brands in New Zealand, by month

Share of searches by month for Tupperware, Victorinox, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthTupperwareVictorinoxOXO
Oct 202560.2%35.2%4.6%
Nov 202557.5%38.3%4.1%
Dec 202555.3%39.5%5.2%
Jan 202667.3%27.3%5.5%
Feb 202667.8%27%5.2%
Mar 202665.8%28.2%5.9%
Apr 202665.6%28.4%6%
May 202667.2%28%4.8%
Jun 202669.2%26.3%4.5%
Jul 202662.2%33.4%4.4%
Aug 202675.9%20.7%3.3%
Sep 202670.5%25.3%4.3%

  1. 1.Tupperware

    70.5%

    Held 1st. 2.8K estimated branded searches, -41.4% vs prior month. Share -5.5 points.

  2. 2.Victorinox

    25.3%

    Held 2nd. 1K estimated branded searches, -23.1% vs prior month. Share +4.5 points.

  3. 3.OXO

    4.3%

    Held 3rd. 170 estimated branded searches, -19% vs prior month. Share +0.9 points.

Compare popularity between Tupperware and its closest rivals

Every comparison with Tupperware

10 comparisons

How has branded search demand for Tupperware changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tupperware in New Zealand rose from 2.5K to 3.2K.
  • Across the 12 months ending September 2026, Tupperware’s share of searches among potato peeler brands in New Zealand increased from 60.2% to 70.5%.
  • Across the 12 months ending September 2026, Tupperware’s share of searches among potato peeler brands in New Zealand peaked at 75.9% in August 2026 and was lowest at 55.3% in December 2025.

How did search popularity change for New Zealand potato peeler brands in September 2026?

3 changes

  1. In September 2026, Victorinox gained share of searches among potato peeler brands in New Zealand, from 20.7% to 25.3%.

  2. In September 2026, OXO gained share of searches among potato peeler brands in New Zealand, from 3.3% to 4.3%.

  3. In September 2026, Tupperware lost share of searches among potato peeler brands in New Zealand, from 75.9% to 70.5%.

How are Tupperware’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Tupperware’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • big tupperware containers
  • glass tupperware
  • tupperware
  • tupperware aus
  • tupperware can opener
  • tupperware containers
  • tupperware drink bottles
  • tupperware food storage
  • tupperware lunch box
  • tupperware party
  • tupperware pressure cooker
  • tupperware rice cooker
  • tupperware shape sorter
  • tupperware spice containers

Do you work for Tupperware? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tupperware compete?

Tupperware is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Food storage brands2nd of 716.9%Show ranking
Measuring spoons brands3rd of 515.8%Show ranking
Potato peeler brands1st of 370.5%Shown above
Creator with pink hair and a pink jacket

Is Tupperware your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free