How popular isTupperware?
In September 2026, people searched for Tupperware by name about 3,170 times in New Zealand, a 26.8% increase from the previous year. These searches made up 16.9% of all New Zealand food storage brand searches, placing Tupperware second out of seven brands. When we asked both ChatGPT and Google AI Overviews about food storage brands, Tupperware appeared in one of the five answers and was the fourth most recommended of the seven.
Tupperware is the second most searched of 7 competitors and the fourth most recommended in AI answers.
SistemaShare of searches 66.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TupperwareShare of searches 16.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
RubbermaidShare of searches 5.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PyrexShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Joseph JosephShare of searches 3.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top food storage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tupperware was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tupperware is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sistema1st
- Pyrex2nd
Décor3rd- Tupperware4th
- Joseph Joseph5th
Lock&Lock6th- Rubbermaid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Décor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tupperware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lock&Lock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about food storage brands
5 answers
Asked ChatGPT
“Which food storage brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best food storage brands in New Zealand?”
Asked ChatGPT
“What's the best food storage brand in New Zealand for packed lunches?”
Searched Google, AI Overview
“food storage containers nz”
Searched Google, AI Overview
“airtight containers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which food storage brands compete with Tupperware?
Share of searches by month for Sistema, Tupperware, Rubbermaid, Pyrex, Joseph Joseph, Décor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sistema | Tupperware | Rubbermaid | Pyrex | Joseph Joseph | Décor | Lock&Lock |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 14.2% | 6% | 3.4% | 4.1% | 1.4% | 0.57% |
| Nov 2025 | 70.6% | 13.2% | 5.8% | 3.5% | 5.2% | 1.2% | 0.53% |
| Dec 2025 | 69% | 14% | 6.4% | 4% | 4.7% | 1.3% | 0.61% |
| Jan 2026 | 74.3% | 13.3% | 4.4% | 2.7% | 3.3% | 1.5% | 0.52% |
| Feb 2026 | 72.8% | 13.5% | 4.4% | 3.9% | 3.5% | 1.4% | 0.54% |
| Mar 2026 | 69.2% | 14.8% | 5.7% | 4% | 4.1% | 1.5% | 0.62% |
| Apr 2026 | 70.2% | 14.8% | 5.4% | 3.4% | 4.1% | 1.4% | 0.64% |
| May 2026 | 71% | 14.7% | 4.4% | 3.9% | 3.8% | 1.6% | 0.65% |
| Jun 2026 | 67.7% | 16.2% | 6% | 3.9% | 3.8% | 1.7% | 0.6% |
| Jul 2026 | 71% | 13.9% | 5.3% | 3.6% | 3.7% | 1.9% | 0.66% |
| Aug 2026 | 63.3% | 22.9% | 4.5% | 3.1% | 3.7% | 1.9% | 0.61% |
| Sep 2026 | 66.9% | 16.9% | 5.8% | 3.8% | 3.7% | 2.3% | 0.59% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.9% | 12.6K | -13.4% | +3.6 points | |
| 2, held 2nd | 16.9% | 3.2K | -39.6% | -6 points | |
| 3, held 3rd | 5.8% | 1.1K | +3.8% | +1.2 points | |
| 4, moved from 5th to 4th | 3.8% | 720 | 0% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.7% | 690 | -17.9% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.3% | 440 | +2.3% | +0.5 points | |
| 7, held 7th | 0.59% | 110 | -21.4% | 0 points |
1.
Sistema66.9%
Held 1st. 12.6K estimated branded searches, -13.4% vs prior month. Share +3.6 points.
16.9%
Held 2nd. 3.2K estimated branded searches, -39.6% vs prior month. Share -6 points.
5.8%
Held 3rd. 1.1K estimated branded searches, +3.8% vs prior month. Share +1.2 points.
4.
Pyrex3.8%
Moved from 5th to 4th. 720 estimated branded searches, 0% vs prior month. Share +0.7 points.
3.7%
Moved from 4th to 5th. 690 estimated branded searches, -17.9% vs prior month. Share 0 points.
6.
Décor2.3%
Held 6th. 440 estimated branded searches, +2.3% vs prior month. Share +0.5 points.
0.59%
Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.
Compare popularity between Tupperware and its closest rivals
Every comparison with Tupperware
10 comparisons
How has branded search demand for Tupperware changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tupperware in New Zealand rose from 2.5K to 3.2K.
- Across the 12 months ending September 2026, Tupperware’s share of searches among food storage brands in New Zealand increased from 14.2% to 16.9%.
- Across the 12 months ending September 2026, Tupperware’s share of searches among food storage brands in New Zealand peaked at 22.9% in August 2026 and was lowest at 13.2% in November 2025.
How did search popularity change for New Zealand food storage brands in September 2026?
6 changes
In September 2026, Pyrex overtook Joseph Joseph to rank 4th among food storage brands in New Zealand, with 3.8% of the searches.
In September 2026, Sistema gained share of searches among food storage brands in New Zealand, from 63.3% to 66.9%.
In September 2026, Rubbermaid gained share of searches among food storage brands in New Zealand, from 4.5% to 5.8%.
In September 2026, Tupperware lost share of searches among food storage brands in New Zealand, from 22.9% to 16.9%.
Décor’s share of searches among food storage brands in New Zealand has gained ground for 3 months in a row, from 1.7% to 2.3% in September 2026.
Estimated monthly branded searches for Lock&Lock in New Zealand rose 10% over 12 measured months, from 100 to 110 in September 2026.
How are Tupperware’s branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Tupperware’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- big tupperware containers
- glass tupperware
- tupperware
- tupperware aus
- tupperware can opener
- tupperware containers
- tupperware drink bottles
- tupperware food storage
- tupperware lunch box
- tupperware party
- tupperware pressure cooker
- tupperware rice cooker
- tupperware shape sorter
- tupperware spice containers
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Where does Tupperware compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Food storage brands | 2nd of 7 | 16.9% | Shown above |
| Measuring spoons brands | 3rd of 5 | 15.8% | Show ranking |
| Potato peeler brands | 1st of 3 | 70.5% | Show ranking |
Is Tupperware your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.