Brandwave

KitchenAid vs Tupperware:Which is more popular?

In September 2026, KitchenAid had more branded searches than Tupperware among measuring spoons brands in New Zealand. KitchenAid had about 6,530 branded searches, while Tupperware had 2,790. KitchenAid made up 37% of all measuring spoons brand searches we track, and Tupperware accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about measuring spoons brands, neither KitchenAid nor Tupperware appeared in any of the five answers.

Among measuring spoons brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 2 searches for every 1 for Tupperware

KitchenAid 6.5K searchesTupperware 2.8K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

KitchenAid in 0 of 5Tupperware in 0 of 5

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Top measuring spoons brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither KitchenAid nor Tupperware showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Le Creuset–
  4. KitchenAid–
  5. Tupperware–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring spoons brands

5 answers

  • Asked ChatGPT

    “Which measuring spoons brand should I buy in New Zealand?”

    1. 1OXO

  • Asked ChatGPT

    “What are the best measuring spoons brands in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares

  • Asked ChatGPT

    “What's the best measuring spoons brand in New Zealand for baking at home?”

    1. 1OXO
    2. 2Avanti Homewares

  • Searched Google, AI Overview

    “measuring spoons nz”

    1. Searched Google, AI Overview

      “baking spoon set”

      1. 1Le Creuset

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is KitchenAid or Tupperware more popular in search?

    This chart shows how often people search Google for KitchenAid and Tupperware by name. Each line represents a brand's share of searches for all five measuring spoons brands we track, month by month, from searches in New Zealand.

    KitchenAid and Tupperware among measuring spoons brands in New Zealand, by month

    Share of searches by month for KitchenAid, Tupperware. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLe CreusetKitchenAidTupperwareOXOAvanti Homewares
    Oct 202542.2%42.3%14.2%1.1%0.26%
    Nov 202542.2%48.7%8.3%0.59%0.17%
    Dec 202546%44.5%8.5%0.8%0.19%
    Jan 202641.3%40.5%16.5%1.3%0.26%
    Feb 202642.9%41.3%14.5%1.1%0.26%
    Mar 202647.1%37.6%13.8%1.2%0.24%
    Apr 202643.3%40.4%14.7%1.3%0.25%
    May 202646.9%37.8%14%0.99%0.29%
    Jun 202647.2%36.3%15.3%0.99%0.23%
    Jul 202648%36.8%13.9%0.98%0.29%
    Aug 202642%32.5%24.2%1.1%0.36%
    Sep 202645.8%37%15.8%0.96%0.45%

    How has the KitchenAid and Tupperware comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand measuring spoons brands in September 2026?

    2 changes

    1. In September 2026, KitchenAid gained share of searches among measuring spoons brands in New Zealand, from 32.5% to 37%.

    2. In September 2026, Tupperware lost share of searches among measuring spoons brands in New Zealand, from 24.2% to 15.8%.

    How are branded searches counted?

    16 search terms

    Brandwave collects information about searches that people make online using KitchenAid’s and Tupperware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    KitchenAid

    7 branded search terms

    • kitchenaid
    • kitchenaid artisan
    • kitchenaid attachments
    • kitchenaid bowls
    • kitchenaid foodprosessor
    • kitchenaid mincer
    • kitchenaid sausage grinder

    Tupperware

    9 branded search terms

    • glass tupperware
    • tupperware
    • tupperware aus
    • tupperware can opener
    • tupperware drink bottles
    • tupperware party
    • tupperware pressure cooker
    • tupperware rice cooker
    • tupperware shape sorter

    How the Brand Demand Index is measured

    Other head-to-heads among measuring spoons brands

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