Brandwave

How popular isOXO?

In September 2026, people searched for OXO by name about 170 times in New Zealand, about the same as the previous year. These searches made up 0.96% of all New Zealand measuring spoons brand searches, placing OXO fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about measuring spoons brands, OXO appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

OXO is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. Le CreusetShare of searches 45.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TupperwareShare of searches 15.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OXOShare of searches 0.96%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Avanti HomewaresShare of searches 0.45%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top measuring spoons brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OXO is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Le Creuset–
  4. KitchenAid–
  5. Tupperware–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring spoons brands

5 answers

  • Asked ChatGPT

    “Which measuring spoons brand should I buy in New Zealand?”

    1. 1OXO

  • Asked ChatGPT

    “What are the best measuring spoons brands in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares

  • Asked ChatGPT

    “What's the best measuring spoons brand in New Zealand for baking at home?”

    1. 1OXO
    2. 2Avanti Homewares

  • Searched Google, AI Overview

    “measuring spoons nz”

    1. Searched Google, AI Overview

      “baking spoon set”

      1. 1Le Creuset

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which measuring spoons brands compete with OXO?

    OXO against measuring spoons brands in New Zealand, by month

    Share of searches by month for Le Creuset, KitchenAid, Tupperware, OXO. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLe CreusetKitchenAidTupperwareOXOAvanti Homewares
    Oct 202542.2%42.3%14.2%1.1%0.26%
    Nov 202542.2%48.7%8.3%0.59%0.17%
    Dec 202546%44.5%8.5%0.8%0.19%
    Jan 202641.3%40.5%16.5%1.3%0.26%
    Feb 202642.9%41.3%14.5%1.1%0.26%
    Mar 202647.1%37.6%13.8%1.2%0.24%
    Apr 202643.3%40.4%14.7%1.3%0.25%
    May 202646.9%37.8%14%0.99%0.29%
    Jun 202647.2%36.3%15.3%0.99%0.23%
    Jul 202648%36.8%13.9%0.98%0.29%
    Aug 202642%32.5%24.2%1.1%0.36%
    Sep 202645.8%37%15.8%0.96%0.45%

    1. 1.Le Creuset

      45.8%

      Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +3.9 points.

    2. 2.KitchenAid

      37%

      Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +4.5 points.

    3. 3.Tupperware

      15.8%

      Held 3rd. 2.8K estimated branded searches, -41.4% vs prior month. Share -8.4 points.

    4. 4.OXO

      0.96%

      Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.

    5. 5.Avanti Homewares

      0.45%

      Held 5th. 80 estimated branded searches, +14.3% vs prior month. Share +0.1 points.

    Compare popularity between OXO and its closest rivals

    Every comparison with OXO

    31 comparisons

    How has branded search demand for OXO changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for OXO in New Zealand held steady at 170.
    • Across the 12 months ending September 2026, OXO’s share of searches among measuring spoons brands in New Zealand held steady, from 1.1% to 0.96%.

    How did search popularity change for New Zealand measuring spoons brands in September 2026?

    4 changes

    1. In September 2026, KitchenAid gained share of searches among measuring spoons brands in New Zealand, from 32.5% to 37%.

    2. In September 2026, Le Creuset gained share of searches among measuring spoons brands in New Zealand, from 42% to 45.8%.

    3. In September 2026, Tupperware lost share of searches among measuring spoons brands in New Zealand, from 24.2% to 15.8%.

    4. Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026.

    How are OXO’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

    Where does OXO compete?

    OXO is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Coffee maker brands8th of 90.35%Show ranking
    Kitchen scale brands4th of 60.88%Show ranking
    Measuring spoons brands4th of 50.96%Shown above
    Tea infuser brands6th of 71%Show ranking
    Measuring cups brands4th of 51.1%Show ranking
    Loaf pan brands3rd of 41.9%Show ranking
    Salad spinner brands3rd of 52.3%Show ranking
    Lemon juicer brands3rd of 32.3%Show ranking
    Grill brush brands5th of 52.4%Show ranking
    Potato peeler brands3rd of 34.3%Show ranking
    Poultry shears brands3rd of 58.7%Show ranking
    Kitchen utensil brands3rd of 510.4%Show ranking
    Measuring jug brands3rd of 311.5%Show ranking
    Jar opener brands2nd of 313.5%Show ranking
    Herb cutter brands2nd of 320.5%Show ranking
    Food scale brands2nd of 421.3%Show ranking
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