KitchenAid vs OXO:Which is more popular?
In September 2026, KitchenAid had more branded searches than OXO among measuring spoons brands in New Zealand. KitchenAid had about 6,530 branded searches, while OXO had 170. KitchenAid made up 37% of all measuring spoons brand searches we track, and OXO accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about measuring spoons brands, OXO appeared in three of the five answers and KitchenAid in none.
Who do people search for more?
KitchenAid, about 38 searches for every 1 for OXO
Who does AI mention more?
OXO, mentioned in 3 of 5 answers, KitchenAid in 0
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Top measuring spoons brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about measuring spoons brands
5 answers
Asked ChatGPT
“Which measuring spoons brand should I buy in New Zealand?”
- 1OXO
- 1
Asked ChatGPT
“What are the best measuring spoons brands in New Zealand?”
Asked ChatGPT
“What's the best measuring spoons brand in New Zealand for baking at home?”
Searched Google, AI Overview
“measuring spoons nz”
Searched Google, AI Overview
“baking spoon set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KitchenAid or OXO more popular in search?
This chart shows how often people search Google for KitchenAid and OXO by name. Each line represents a brand's share of searches for all five measuring spoons brands we track, month by month, from searches in New Zealand.
Share of searches by month for KitchenAid, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | KitchenAid | Tupperware | OXO | Avanti Homewares |
|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 42.3% | 14.2% | 1.1% | 0.26% |
| Nov 2025 | 42.2% | 48.7% | 8.3% | 0.59% | 0.17% |
| Dec 2025 | 46% | 44.5% | 8.5% | 0.8% | 0.19% |
| Jan 2026 | 41.3% | 40.5% | 16.5% | 1.3% | 0.26% |
| Feb 2026 | 42.9% | 41.3% | 14.5% | 1.1% | 0.26% |
| Mar 2026 | 47.1% | 37.6% | 13.8% | 1.2% | 0.24% |
| Apr 2026 | 43.3% | 40.4% | 14.7% | 1.3% | 0.25% |
| May 2026 | 46.9% | 37.8% | 14% | 0.99% | 0.29% |
| Jun 2026 | 47.2% | 36.3% | 15.3% | 0.99% | 0.23% |
| Jul 2026 | 48% | 36.8% | 13.9% | 0.98% | 0.29% |
| Aug 2026 | 42% | 32.5% | 24.2% | 1.1% | 0.36% |
| Sep 2026 | 45.8% | 37% | 15.8% | 0.96% | 0.45% |
How has the KitchenAid and OXO comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among measuring spoons brands in New Zealand moved from 42.3% to 37%, and its estimated monthly branded searches moved from 6.6K to 6.5K.
- Across the 12 months ending September 2026, OXO’s share of searches among measuring spoons brands in New Zealand moved from 1.1% to 0.96%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand measuring spoons brands in September 2026?
1 change
In September 2026, KitchenAid gained share of searches among measuring spoons brands in New Zealand, from 32.5% to 37%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
7 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid attachments
- kitchenaid bowls
- kitchenaid foodprosessor
- kitchenaid mincer
- kitchenaid sausage grinder
OXO
1 branded search term
- oxo good grips
Other head-to-heads among measuring spoons brands
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