Brandwave

How popular isTupperware?

In September 2026, people searched for Tupperware by name about 3,170 times in New Zealand, a 26.8% increase from the previous year. These searches made up 15.8% of all New Zealand measuring spoons brand searches, placing Tupperware third out of five brands. When we asked both ChatGPT and Google AI Overviews about measuring spoons brands, Tupperware did not appear in any of the answers.

Search and AI answers in September 2026

Tupperware is the third most searched of 5 competitors and not listed in any AI answer.

  1. Le CreusetShare of searches 45.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TupperwareShare of searches 15.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OXOShare of searches 0.96%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Avanti HomewaresShare of searches 0.45%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top measuring spoons brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tupperware did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Le Creuset–
  4. KitchenAid–
  5. Tupperware–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring spoons brands

5 answers

  • Asked ChatGPT

    “Which measuring spoons brand should I buy in New Zealand?”

    1. 1OXO

  • Asked ChatGPT

    “What are the best measuring spoons brands in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares

  • Asked ChatGPT

    “What's the best measuring spoons brand in New Zealand for baking at home?”

    1. 1OXO
    2. 2Avanti Homewares

  • Searched Google, AI Overview

    “measuring spoons nz”

    1. Searched Google, AI Overview

      “baking spoon set”

      1. 1Le Creuset

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which measuring spoons brands compete with Tupperware?

    Tupperware against measuring spoons brands in New Zealand, by month

    Share of searches by month for Le Creuset, KitchenAid, Tupperware. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLe CreusetKitchenAidTupperwareOXOAvanti Homewares
    Oct 202542.2%42.3%14.2%1.1%0.26%
    Nov 202542.2%48.7%8.3%0.59%0.17%
    Dec 202546%44.5%8.5%0.8%0.19%
    Jan 202641.3%40.5%16.5%1.3%0.26%
    Feb 202642.9%41.3%14.5%1.1%0.26%
    Mar 202647.1%37.6%13.8%1.2%0.24%
    Apr 202643.3%40.4%14.7%1.3%0.25%
    May 202646.9%37.8%14%0.99%0.29%
    Jun 202647.2%36.3%15.3%0.99%0.23%
    Jul 202648%36.8%13.9%0.98%0.29%
    Aug 202642%32.5%24.2%1.1%0.36%
    Sep 202645.8%37%15.8%0.96%0.45%

    1. 1.Le Creuset

      45.8%

      Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +3.9 points.

    2. 2.KitchenAid

      37%

      Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +4.5 points.

    3. 3.Tupperware

      15.8%

      Held 3rd. 2.8K estimated branded searches, -41.4% vs prior month. Share -8.4 points.

    4. 4.OXO

      0.96%

      Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.

    5. 5.Avanti Homewares

      0.45%

      Held 5th. 80 estimated branded searches, +14.3% vs prior month. Share +0.1 points.

    Compare popularity between Tupperware and its closest rivals

    Every comparison with Tupperware

    10 comparisons

    How has branded search demand for Tupperware changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Tupperware in New Zealand rose from 2.5K to 3.2K.
    • Across the 12 months ending September 2026, Tupperware’s share of searches among measuring spoons brands in New Zealand increased from 14.2% to 15.8%.
    • Across the 12 months ending September 2026, Tupperware’s share of searches among measuring spoons brands in New Zealand peaked at 24.2% in August 2026 and was lowest at 8.3% in November 2025.

    How did search popularity change for New Zealand measuring spoons brands in September 2026?

    4 changes

    1. In September 2026, KitchenAid gained share of searches among measuring spoons brands in New Zealand, from 32.5% to 37%.

    2. In September 2026, Le Creuset gained share of searches among measuring spoons brands in New Zealand, from 42% to 45.8%.

    3. In September 2026, Tupperware lost share of searches among measuring spoons brands in New Zealand, from 24.2% to 15.8%.

    4. Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026.

    How are Tupperware’s branded searches counted?

    14 search terms

    Brandwave collects information about searches that people make online using Tupperware’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • big tupperware containers
    • glass tupperware
    • tupperware
    • tupperware aus
    • tupperware can opener
    • tupperware containers
    • tupperware drink bottles
    • tupperware food storage
    • tupperware lunch box
    • tupperware party
    • tupperware pressure cooker
    • tupperware rice cooker
    • tupperware shape sorter
    • tupperware spice containers

    Do you work for Tupperware? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Tupperware compete?

    Tupperware is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Food storage brands2nd of 716.9%Show ranking
    Measuring spoons brands3rd of 515.8%Shown above
    Potato peeler brands1st of 370.5%Show ranking
    Creator with pink hair and a pink jacket

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