Brandwave

Food storage brands in New Zealand:Which brands are most popular in search?

In August 2026, Sistema was the most searched among food storage brands in New Zealand, with an estimated 16K branded searches and 50.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Sistema50.5%
  2. Tupperware47.6%
  3. Décor1.4%
  4. Lock&Lock0.5%

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Share of SearchLeaderboard

Compare the lunchbox and food storage brands New Zealanders pack food in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among food storage brands in New Zealand, by month

Share of Search by month for Sistema, Tupperware. The figures are in the table below the chart.

View monthly share of search table
MonthSistemaTupperwareDécorLock&Lock
Oct 202570.4%27.8%1.3%0.56%
Nov 202571%27.4%1.1%0.53%
Dec 202571.1%27.2%1.1%0.59%
Jan 202675.7%22.5%1.4%0.51%
Feb 202673.5%24.7%1.3%0.54%
Mar 202669.8%28.2%1.4%0.66%
Apr 202670.8%27.3%1.3%0.64%
May 202671.6%26.3%1.5%0.68%
Jun 202668.7%29.1%1.6%0.6%
Jul 202672.2%25.4%1.7%0.74%
Aug 202650.5%47.6%1.4%0.5%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Sistema

    50.5%

    held 1st · 16K estimated branded searches · +3% vs prior month · -21.6 points

  2. 2.Tupperware

    47.6%

    held 2nd · 15.1K estimated branded searches · +175.7% vs prior month · +22.2 points

  3. 3.Décor

    1.4%

    held 3rd · 430 estimated branded searches · +16.2% vs prior month · -0.4 points

  4. 4.Lock&Lock

    0.5%

    held 4th · 160 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among food storage brands in New Zealand?

In August 2026, Sistema was the most searched among food storage brands in New Zealand, with an estimated 16K branded searches and 50.5% estimated Share of Search within this set. Tupperware is in 2nd place, 2.9 percentage points behind at 47.6% Share of Search.

New Zealand food storage brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sistema70.4% → 50.5%75.7%Jan 202650.5%Aug 20261st
Tupperware27.8% → 47.6%47.6%Aug 202622.5%Jan 20262nd
Décor1.3% → 1.4%1.7%Jul 20261.1%Nov 20253rd
Lock&Lock0.56% → 0.5%0.74%Jul 20260.5%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sistema’s estimated Share of Search among food storage brands in New Zealand decreased from 70.4% to 50.5%.
  • Across the 11 months ending August 2026, Tupperware’s estimated Share of Search among food storage brands in New Zealand increased from 27.8% to 47.6%.
  • Across the 11 months ending August 2026, Sistema’s estimated Share of Search among food storage brands in New Zealand peaked at 75.7% in January 2026 and was lowest at 50.5% in August 2026.
  • Across the 11 months ending August 2026, Tupperware’s estimated Share of Search among food storage brands in New Zealand peaked at 47.6% in August 2026 and was lowest at 22.5% in January 2026.
  • Across the 11 months ending August 2026, Décor and Lock&Lock held steady: their estimated Share of Search among food storage brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand food storage brands in August 2026?

  1. In August 2026, Tupperware gained estimated Share of Search among food storage brands in New Zealand, from 25.4% to 47.6%.

  2. In August 2026, Sistema lost estimated Share of Search among food storage brands in New Zealand, from 72.2% to 50.5%.

  3. Estimated monthly branded searches for Décor in New Zealand rose 72% over 11 measured months, from 250 to 430 in August 2026.

  4. Estimated monthly branded searches for Lock&Lock in New Zealand rose 45.5% over 11 measured months, from 110 to 160 in August 2026.

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