How popular isDécor in search?
In August 2026, there were an estimated 430 branded searches for Décor in New Zealand which is up 72% over the last 11 months. Décor holds 1.4% estimated Share of Search among New Zealand food storage brands and is ranked 3rd of 4 competitors for search popularity.
Sistema50.5%
Tupperware47.6%
Décor1.4%
Lock&Lock0.5%
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Which food storage brands compete with Décor?
Share of Search by month for Sistema, Tupperware, Décor. The figures are in the table below the chart.
View monthly share of search table
| Month | Sistema | Tupperware | Décor | Lock&Lock |
|---|---|---|---|---|
| Oct 2025 | 70.4% | 27.8% | 1.3% | 0.56% |
| Nov 2025 | 71% | 27.4% | 1.1% | 0.53% |
| Dec 2025 | 71.1% | 27.2% | 1.1% | 0.59% |
| Jan 2026 | 75.7% | 22.5% | 1.4% | 0.51% |
| Feb 2026 | 73.5% | 24.7% | 1.3% | 0.54% |
| Mar 2026 | 69.8% | 28.2% | 1.4% | 0.66% |
| Apr 2026 | 70.8% | 27.3% | 1.3% | 0.64% |
| May 2026 | 71.6% | 26.3% | 1.5% | 0.68% |
| Jun 2026 | 68.7% | 29.1% | 1.6% | 0.6% |
| Jul 2026 | 72.2% | 25.4% | 1.7% | 0.74% |
| Aug 2026 | 50.5% | 47.6% | 1.4% | 0.5% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.5% | 16K | +3% | -21.6 points | |
| 2, held 2nd | 47.6% | 15.1K | +175.7% | +22.2 points | |
| 3, held 3rd | 1.4% | 430 | +16.2% | -0.4 points | |
| 4, held 4th | 0.5% | 160 | 0% | -0.2 points |
1.
Sistema50.5%
held 1st · 16K estimated branded searches · +3% vs prior month · -21.6 points
47.6%
held 2nd · 15.1K estimated branded searches · +175.7% vs prior month · +22.2 points
3.
Décor1.4%
held 3rd · 430 estimated branded searches · +16.2% vs prior month · -0.4 points
0.5%
held 4th · 160 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between Décor and its closest rivals
How has branded search demand for Décor changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Décor in New Zealand rose from 250 to 430.
- Across the 11 months ending August 2026, Décor’s estimated Share of Search among food storage brands in New Zealand held steady, from 1.3% to 1.4%.
How did search popularity change for New Zealand food storage brands in August 2026?
4 changes
In August 2026, Tupperware gained estimated Share of Search among food storage brands in New Zealand, from 25.4% to 47.6%.
In August 2026, Sistema lost estimated Share of Search among food storage brands in New Zealand, from 72.2% to 50.5%.
Estimated monthly branded searches for Décor in New Zealand rose 72% over 11 measured months, from 250 to 430 in August 2026.
Estimated monthly branded searches for Lock&Lock in New Zealand rose 45.5% over 11 measured months, from 110 to 160 in August 2026.
How is Décor measured?
Brandwave collects information about searches that people make online using Décor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- decor containers
- decor food storage
- decor glass containers
- decor lunch box
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Is Décor your brand?
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