Décor vs Sistema:Which is more popular by branded search in New Zealand?
In August 2026, Sistema had more branded searches than Décor among food storage brands in New Zealand. Sistema was estimated to have 16K branded searches compared to Décor’s 430, and held a 50.5% Share of Search versus Décor’s 1.4%.
Follow Décor vs Sistema and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Décor or Sistema?
Compare the lunchbox and food storage brands New Zealanders pack food in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sistema, Décor. The figures are in the table below the chart.
View monthly share of search table
| Month | Sistema | Tupperware | Décor | Lock&Lock |
|---|---|---|---|---|
| Oct 2025 | 70.4% | 27.8% | 1.3% | 0.56% |
| Nov 2025 | 71% | 27.4% | 1.1% | 0.53% |
| Dec 2025 | 71.1% | 27.2% | 1.1% | 0.59% |
| Jan 2026 | 75.7% | 22.5% | 1.4% | 0.51% |
| Feb 2026 | 73.5% | 24.7% | 1.3% | 0.54% |
| Mar 2026 | 69.8% | 28.2% | 1.4% | 0.66% |
| Apr 2026 | 70.8% | 27.3% | 1.3% | 0.64% |
| May 2026 | 71.6% | 26.3% | 1.5% | 0.68% |
| Jun 2026 | 68.7% | 29.1% | 1.6% | 0.6% |
| Jul 2026 | 72.2% | 25.4% | 1.7% | 0.74% |
| Aug 2026 | 50.5% | 47.6% | 1.4% | 0.5% |
| Sep 2026 | — | — | — | — |
How has the Décor and Sistema comparison changed over the last 12 months?
3 findings
- Sistema was ahead of Décor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Décor’s estimated Share of Search among food storage brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 250 to 430.
- Across the 11 months ending August 2026, Sistema’s estimated Share of Search among food storage brands in New Zealand moved from 70.4% to 50.5%, and its estimated monthly branded searches moved from 13.8K to 16K.
How did search popularity change for New Zealand food storage brands in August 2026?
2 changes
In August 2026, Sistema lost estimated Share of Search among food storage brands in New Zealand, from 72.2% to 50.5%.
Estimated monthly branded searches for Décor in New Zealand rose 72% over 11 measured months, from 250 to 430 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Décor’s and Sistema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Décor
4 branded search terms
- decor containers
- decor food storage
- decor glass containers
- decor lunch box
Sistema
27 branded search terms
- sistema
- sistema 14l
- sistema 1l
- sistema 27l
- sistema 30l
- sistema 40l
- sistema 60l
- sistema 90l
- sistema bake it
- sistema bakery
- sistema bento
- sistema brilliance
- sistema containers
- sistema cooler bag
- sistema food storage
- sistema klip it
- sistema lunch box
- sistema near me
- sistema nest it
- sistema nz
- sistema online
- sistema plastic
- sistema plastics limited
- sistema takealongs
- sistema to go
- sistema ultra
- sistemaplastics com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.