Décor vs Tupperware:Which is more popular by branded search in New Zealand?
In August 2026, Tupperware had more branded searches than Décor among food storage brands in New Zealand. Tupperware was estimated to have 15.1K branded searches compared to Décor’s 430, and held a 47.6% Share of Search versus Décor’s 1.4%.
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Which is more popular in search, Décor or Tupperware?
Compare the lunchbox and food storage brands New Zealanders pack food in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tupperware, Décor. The figures are in the table below the chart.
View monthly share of search table
| Month | Sistema | Tupperware | Décor | Lock&Lock |
|---|---|---|---|---|
| Oct 2025 | 70.4% | 27.8% | 1.3% | 0.56% |
| Nov 2025 | 71% | 27.4% | 1.1% | 0.53% |
| Dec 2025 | 71.1% | 27.2% | 1.1% | 0.59% |
| Jan 2026 | 75.7% | 22.5% | 1.4% | 0.51% |
| Feb 2026 | 73.5% | 24.7% | 1.3% | 0.54% |
| Mar 2026 | 69.8% | 28.2% | 1.4% | 0.66% |
| Apr 2026 | 70.8% | 27.3% | 1.3% | 0.64% |
| May 2026 | 71.6% | 26.3% | 1.5% | 0.68% |
| Jun 2026 | 68.7% | 29.1% | 1.6% | 0.6% |
| Jul 2026 | 72.2% | 25.4% | 1.7% | 0.74% |
| Aug 2026 | 50.5% | 47.6% | 1.4% | 0.5% |
| Sep 2026 | — | — | — | — |
How has the Décor and Tupperware comparison changed over the last 12 months?
3 findings
- Tupperware was ahead of Décor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Décor’s estimated Share of Search among food storage brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 250 to 430.
- Across the 11 months ending August 2026, Tupperware’s estimated Share of Search among food storage brands in New Zealand moved from 27.8% to 47.6%, and its estimated monthly branded searches moved from 5.5K to 15.1K.
How did search popularity change for New Zealand food storage brands in August 2026?
2 changes
In August 2026, Tupperware gained estimated Share of Search among food storage brands in New Zealand, from 25.4% to 47.6%.
Estimated monthly branded searches for Décor in New Zealand rose 72% over 11 measured months, from 250 to 430 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Décor’s and Tupperware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Décor
4 branded search terms
- decor containers
- decor food storage
- decor glass containers
- decor lunch box
Tupperware
21 branded search terms
- big tupperware containers
- glass tupperware
- top tupperware
- tupperware
- tupperware aus
- tupperware can opener
- tupperware co nz
- tupperware containers
- tupperware drink bottles
- tupperware food storage
- tupperware lunch box
- tupperware micro pressure cooker
- tupperware microwave rice cooker
- tupperware near me
- tupperware nz
- tupperware online
- tupperware party
- tupperware pressure cooker
- tupperware rice cooker
- tupperware shape sorter
- tupperware spice containers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.