Rubbermaid vs Tupperware:Which is more popular?
In September 2026, Tupperware had more branded searches than Rubbermaid among food storage brands in New Zealand. Tupperware had about 3,170 branded searches, while Rubbermaid had 1,080. Tupperware made up 16.9% of all food storage brand searches we track, and Rubbermaid accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about food storage brands, Tupperware appeared in one of the five answers and Rubbermaid in none.
Who do people search for more?
Tupperware, about 3 searches for every 1 for Rubbermaid
Who does AI mention more?
Tupperware, mentioned in 1 of 5 answers, Rubbermaid in 0
Follow Rubbermaid vs Tupperware and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top food storage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tupperware was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rubbermaid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sistema1st
Pyrex2nd
Décor3rd- Tupperware4th
Joseph Joseph5th
Lock&Lock6th
Rubbermaid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Décor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tupperware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lock&Lock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about food storage brands
5 answers
Asked ChatGPT
“Which food storage brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best food storage brands in New Zealand?”
Asked ChatGPT
“What's the best food storage brand in New Zealand for packed lunches?”
Searched Google, AI Overview
“food storage containers nz”
Searched Google, AI Overview
“airtight containers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Rubbermaid or Tupperware more popular in search?
This chart shows how often people search Google for Rubbermaid and Tupperware by name. Each line represents a brand's share of searches for all seven food storage brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tupperware, Rubbermaid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sistema | Tupperware | Rubbermaid | Pyrex | Joseph Joseph | Décor | Lock&Lock |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 14.2% | 6% | 3.4% | 4.1% | 1.4% | 0.57% |
| Nov 2025 | 70.6% | 13.2% | 5.8% | 3.5% | 5.2% | 1.2% | 0.53% |
| Dec 2025 | 69% | 14% | 6.4% | 4% | 4.7% | 1.3% | 0.61% |
| Jan 2026 | 74.3% | 13.3% | 4.4% | 2.7% | 3.3% | 1.5% | 0.52% |
| Feb 2026 | 72.8% | 13.5% | 4.4% | 3.9% | 3.5% | 1.4% | 0.54% |
| Mar 2026 | 69.2% | 14.8% | 5.7% | 4% | 4.1% | 1.5% | 0.62% |
| Apr 2026 | 70.2% | 14.8% | 5.4% | 3.4% | 4.1% | 1.4% | 0.64% |
| May 2026 | 71% | 14.7% | 4.4% | 3.9% | 3.8% | 1.6% | 0.65% |
| Jun 2026 | 67.7% | 16.2% | 6% | 3.9% | 3.8% | 1.7% | 0.6% |
| Jul 2026 | 71% | 13.9% | 5.3% | 3.6% | 3.7% | 1.9% | 0.66% |
| Aug 2026 | 63.3% | 22.9% | 4.5% | 3.1% | 3.7% | 1.9% | 0.61% |
| Sep 2026 | 66.9% | 16.9% | 5.8% | 3.8% | 3.7% | 2.3% | 0.59% |
How has the Rubbermaid and Tupperware comparison changed over the last 12 months?
3 findings
- Tupperware was ahead of Rubbermaid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rubbermaid’s share of searches among food storage brands in New Zealand moved from 6% to 5.8%, and its estimated monthly branded searches held steady at 1.1K.
- Across the 12 months ending September 2026, Tupperware’s share of searches among food storage brands in New Zealand moved from 14.2% to 16.9%, and its estimated monthly branded searches moved from 2.5K to 3.2K.
How did search popularity change for New Zealand food storage brands in September 2026?
2 changes
In September 2026, Rubbermaid gained share of searches among food storage brands in New Zealand, from 4.5% to 5.8%.
In September 2026, Tupperware lost share of searches among food storage brands in New Zealand, from 22.9% to 16.9%.
How are branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Rubbermaid’s and Tupperware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rubbermaid
9 branded search terms
- rubbermaid
- rubbermaid bins
- rubbermaid chilly bin
- rubbermaid containers
- rubbermaid gloves
- rubbermaid power scrubber
- rubbermaid stock tank
- rubbermaid storage totes
- rubbermaid trolley
Tupperware
14 branded search terms
- big tupperware containers
- glass tupperware
- tupperware
- tupperware aus
- tupperware can opener
- tupperware containers
- tupperware drink bottles
- tupperware food storage
- tupperware lunch box
- tupperware party
- tupperware pressure cooker
- tupperware rice cooker
- tupperware shape sorter
- tupperware spice containers
Other head-to-heads among food storage brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.