Brandwave

Pyrex vs Tupperware:Which is more popular?

In September 2026, Tupperware had more branded searches than Pyrex among food storage brands in New Zealand. Tupperware had about 3,170 branded searches, while Pyrex had 720. Tupperware made up 16.9% of all food storage brand searches we track, and Pyrex accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about food storage brands, Pyrex appeared in three of the five answers and Tupperware in one. Pyrex was mentioned before Tupperware in two out of three answers.

Among food storage brands in New Zealand in September 2026

Who do people search for more?

Tupperware, about 4 searches for every 1 for Pyrex

Tupperware 3.2K searchesPyrex 720 searches

Who does AI mention more?

Pyrex, mentioned in 3 of 5 answers, Tupperware in 1

Pyrex in 3 of 5Tupperware in 1 of 5

Who does AI recommend more?

Pyrex, named ahead of Tupperware in 2 of 3 answers

Pyrex first in 2Tupperware first in 1

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Top food storage brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pyrex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tupperware was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pyrex was listed before Tupperware in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sistema1st
  2. Pyrex2nd
  3. Décor3rd
  4. Tupperware4th
  5. Joseph Joseph5th
  6. Lock&Lock6th
  7. Rubbermaid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Décor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tupperware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lock&Lock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food storage brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pyrex or Tupperware more popular in search?

This chart shows how often people search Google for Pyrex and Tupperware by name. Each line represents a brand's share of searches for all seven food storage brands we track, month by month, from searches in New Zealand.

Pyrex and Tupperware among food storage brands in New Zealand, by month

Share of searches by month for Tupperware, Pyrex. The figures are in the table below the chart.

View monthly share of searches table
MonthSistemaTupperwareRubbermaidPyrexJoseph JosephDécorLock&Lock
Oct 202570.3%14.2%6%3.4%4.1%1.4%0.57%
Nov 202570.6%13.2%5.8%3.5%5.2%1.2%0.53%
Dec 202569%14%6.4%4%4.7%1.3%0.61%
Jan 202674.3%13.3%4.4%2.7%3.3%1.5%0.52%
Feb 202672.8%13.5%4.4%3.9%3.5%1.4%0.54%
Mar 202669.2%14.8%5.7%4%4.1%1.5%0.62%
Apr 202670.2%14.8%5.4%3.4%4.1%1.4%0.64%
May 202671%14.7%4.4%3.9%3.8%1.6%0.65%
Jun 202667.7%16.2%6%3.9%3.8%1.7%0.6%
Jul 202671%13.9%5.3%3.6%3.7%1.9%0.66%
Aug 202663.3%22.9%4.5%3.1%3.7%1.9%0.61%
Sep 202666.9%16.9%5.8%3.8%3.7%2.3%0.59%

How has the Pyrex and Tupperware comparison changed over the last 12 months?

3 findings
  • Tupperware was ahead of Pyrex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pyrex’s share of searches among food storage brands in New Zealand moved from 3.4% to 3.8%, and its estimated monthly branded searches moved from 590 to 720.
  • Across the 12 months ending September 2026, Tupperware’s share of searches among food storage brands in New Zealand moved from 14.2% to 16.9%, and its estimated monthly branded searches moved from 2.5K to 3.2K.

How did search popularity change for New Zealand food storage brands in September 2026?

2 changes

  1. In September 2026, Pyrex overtook Joseph Joseph to rank 4th among food storage brands in New Zealand, with 3.8% of the searches.

  2. In September 2026, Tupperware lost share of searches among food storage brands in New Zealand, from 22.9% to 16.9%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Pyrex’s and Tupperware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pyrex

1 branded search term

  • pyrex

Tupperware

14 branded search terms

  • big tupperware containers
  • glass tupperware
  • tupperware
  • tupperware aus
  • tupperware can opener
  • tupperware containers
  • tupperware drink bottles
  • tupperware food storage
  • tupperware lunch box
  • tupperware party
  • tupperware pressure cooker
  • tupperware rice cooker
  • tupperware shape sorter
  • tupperware spice containers

How the Brand Demand Index is measured

Other head-to-heads among food storage brands

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