Brandwave

How popular isSistema?

In September 2026, people searched for Sistema by name about 12,600 times in New Zealand, about the same as the previous year. These searches made up 66.9% of all New Zealand food storage brand searches, placing Sistema first out of seven brands. When we asked both ChatGPT and Google AI Overviews about food storage brands, Sistema appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Sistema is the most searched of 7 competitors and the most recommended in AI answers.

  1. SistemaShare of searches 66.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TupperwareShare of searches 16.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. RubbermaidShare of searches 5.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PyrexShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Joseph JosephShare of searches 3.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top food storage brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sistema appeared in all five answers. Sistema is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sistema1st
  2. Pyrex2nd
  3. Décor3rd
  4. Tupperware4th
  5. Joseph Joseph5th
  6. Lock&Lock6th
  7. Rubbermaid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Décor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tupperware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lock&Lock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food storage brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which food storage brands compete with Sistema?

Sistema against food storage brands in New Zealand, by month

Share of searches by month for Sistema, Tupperware, Rubbermaid, Pyrex, Joseph Joseph, Décor. The figures are in the table below the chart.

View monthly share of searches table
MonthSistemaTupperwareRubbermaidPyrexJoseph JosephDécorLock&Lock
Oct 202570.3%14.2%6%3.4%4.1%1.4%0.57%
Nov 202570.6%13.2%5.8%3.5%5.2%1.2%0.53%
Dec 202569%14%6.4%4%4.7%1.3%0.61%
Jan 202674.3%13.3%4.4%2.7%3.3%1.5%0.52%
Feb 202672.8%13.5%4.4%3.9%3.5%1.4%0.54%
Mar 202669.2%14.8%5.7%4%4.1%1.5%0.62%
Apr 202670.2%14.8%5.4%3.4%4.1%1.4%0.64%
May 202671%14.7%4.4%3.9%3.8%1.6%0.65%
Jun 202667.7%16.2%6%3.9%3.8%1.7%0.6%
Jul 202671%13.9%5.3%3.6%3.7%1.9%0.66%
Aug 202663.3%22.9%4.5%3.1%3.7%1.9%0.61%
Sep 202666.9%16.9%5.8%3.8%3.7%2.3%0.59%

  1. 1.Sistema

    66.9%

    Held 1st. 12.6K estimated branded searches, -13.4% vs prior month. Share +3.6 points.

  2. 2.Tupperware

    16.9%

    Held 2nd. 3.2K estimated branded searches, -39.6% vs prior month. Share -6 points.

  3. 3.Rubbermaid

    5.8%

    Held 3rd. 1.1K estimated branded searches, +3.8% vs prior month. Share +1.2 points.

  4. 4.Pyrex

    3.8%

    Moved from 5th to 4th. 720 estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Joseph Joseph

    3.7%

    Moved from 4th to 5th. 690 estimated branded searches, -17.9% vs prior month. Share 0 points.

  6. 6.Décor

    2.3%

    Held 6th. 440 estimated branded searches, +2.3% vs prior month. Share +0.5 points.

  7. 7.Lock&Lock

    0.59%

    Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare popularity between Sistema and its closest rivals

Every comparison with Sistema

17 comparisons

How has branded search demand for Sistema changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sistema in New Zealand held steady, from 12.4K to 12.6K.
  • Across the 12 months ending September 2026, Sistema’s share of searches among food storage brands in New Zealand decreased from 70.3% to 66.9%.
  • Across the 12 months ending September 2026, Sistema’s share of searches among food storage brands in New Zealand peaked at 74.3% in January 2026 and was lowest at 63.3% in August 2026.

How did search popularity change for New Zealand food storage brands in September 2026?

6 changes

  1. In September 2026, Pyrex overtook Joseph Joseph to rank 4th among food storage brands in New Zealand, with 3.8% of the searches.

  2. In September 2026, Sistema gained share of searches among food storage brands in New Zealand, from 63.3% to 66.9%.

  3. In September 2026, Rubbermaid gained share of searches among food storage brands in New Zealand, from 4.5% to 5.8%.

  4. In September 2026, Tupperware lost share of searches among food storage brands in New Zealand, from 22.9% to 16.9%.

  5. Décor’s share of searches among food storage brands in New Zealand has gained ground for 3 months in a row, from 1.7% to 2.3% in September 2026.

  6. Estimated monthly branded searches for Lock&Lock in New Zealand rose 10% over 12 measured months, from 100 to 110 in September 2026.

How are Sistema’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Sistema’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sistema
  • sistema bake it
  • sistema bakery
  • sistema bento
  • sistema brilliance
  • sistema containers
  • sistema cooler bag
  • sistema food storage
  • sistema klip it
  • sistema lunch box
  • sistema nest it
  • sistema plastic
  • sistema plastics limited
  • sistema takealongs
  • sistema to go
  • sistema ultra

Do you work for Sistema? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sistema compete?

Sistema is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drink bottle brands6th of 87.4%Show ranking
Food storage brands1st of 766.9%Shown above
Kitchen wrap and bag brands1st of 565.3%Show ranking
Meal prep containers brands1st of 585.6%Show ranking
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