Brandwave

Hydro Flask vs Sistema:Which is more popular?

In September 2026, Hydro Flask had more branded searches than Sistema among drink bottle brands in New Zealand. Hydro Flask had about 8,900 branded searches, while Sistema had 5,880. Hydro Flask made up 11.2% of all drink bottle brand searches we track, and Sistema accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, Sistema appeared in all five answers and Hydro Flask in four. Hydro Flask was mentioned before Sistema in every answer.

Among drink bottle brands in New Zealand in September 2026

Who do people search for more?

Hydro Flask, about 51% more searches than Sistema

Hydro Flask 8.9K searchesSistema 5.9K searches

Who does AI mention more?

Sistema, mentioned in every answer we collected

Sistema in 5 of 5Hydro Flask in 4 of 5

Who does AI recommend more?

Hydro Flask, named ahead of Sistema in every answer

Hydro Flask first in 4Sistema never first

Follow Hydro Flask vs Sistema and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sistema appeared in all five answers. Hydro Flask was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hydro Flask was listed before Sistema in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. YETI2nd
  3. Owala3rd
  4. Frank Green4th
  5. CamelBak5th
  6. Stanley6th
  7. Sistema7th
  8. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hydro Flask or Sistema more popular in search?

This chart shows how often people search Google for Hydro Flask and Sistema by name. Each line represents a brand's share of searches for all eight drink bottle brands we track, month by month, from searches in New Zealand.

Hydro Flask and Sistema among drink bottle brands in New Zealand, by month

Share of searches by month for Hydro Flask, Sistema. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaYETIFrank GreenStanleyHydro FlaskSistemaCamelBakChilly's
Oct 202519%14.5%26.3%13.8%15.3%8.4%2.3%0.41%
Nov 202525.8%15.6%22.4%10.3%19.1%4.6%1.9%0.25%
Dec 202522.7%20.7%22.6%10.8%15.9%5.1%1.9%0.31%
Jan 202625.2%16.2%20.2%9.6%17.2%9.2%2.1%0.34%
Feb 202631.3%13.9%19%9.2%16%8.3%2%0.4%
Mar 202632.6%14.2%18.9%9.2%15.9%7.2%1.6%0.46%
Apr 202627%16.4%18.6%11.1%15.9%8.6%1.9%0.43%
May 202627.1%17.3%19.4%13%13.7%7.4%1.7%0.45%
Jun 202626.6%14.5%16.4%18.4%13.9%7.9%1.7%0.48%
Jul 202630%15.4%16.9%12.3%14.4%8.9%1.8%0.4%
Aug 202632.2%14.6%19.3%11.5%13.6%7%1.3%0.36%
Sep 202633.5%16.1%15.8%14%11.2%7.4%1.6%0.35%

How has the Hydro Flask and Sistema comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand drink bottle brands in September 2026?

2 changes
  1. In September 2026, Stanley overtook Hydro Flask to rank 4th among drink bottle brands in New Zealand, with 14% of the searches.

  2. In September 2026, Hydro Flask lost share of searches among drink bottle brands in New Zealand, from 13.6% to 11.2%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Hydro Flask’s and Sistema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydro Flask

10 branded search terms

  • hydro flask
  • hydro flask coffee
  • hydro flask cup
  • hydro flask sale
  • hydro flask tumbler
  • hydroflask
  • hydroflask cup
  • hydroflask lunchbox
  • hydroflask tumbler
  • hydroflask with straw

Sistema

12 branded search terms

  • sistema
  • sistema bake it
  • sistema bakery
  • sistema bento
  • sistema brilliance
  • sistema klip it
  • sistema nest it
  • sistema plastic
  • sistema plastics limited
  • sistema takealongs
  • sistema to go
  • sistema ultra

How the Brand Demand Index is measured

Other head-to-heads among drink bottle brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.