Brandwave

Rubbermaid vs Sistema:Which is more popular?

In September 2026, Sistema had more branded searches than Rubbermaid among food storage brands in New Zealand. Sistema had about 12,600 branded searches, while Rubbermaid had 1,080. Sistema made up 66.9% of all food storage brand searches we track, and Rubbermaid accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about food storage brands, Sistema appeared in all five answers and Rubbermaid in none.

Among food storage brands in New Zealand in September 2026

Who do people search for more?

Sistema, about 12 searches for every 1 for Rubbermaid

Sistema 12.6K searchesRubbermaid 1.1K searches

Who does AI mention more?

Sistema, mentioned in every answer we collected

Sistema in 5 of 5Rubbermaid in 0 of 5

Who does AI recommend more?

Sistema, the only one of the two named

Sistema first in 3Rubbermaid never named

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Top food storage brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sistema appeared in all five answers. Rubbermaid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sistema1st
  2. Pyrex2nd
  3. Décor3rd
  4. Tupperware4th
  5. Joseph Joseph5th
  6. Lock&Lock6th
  7. Rubbermaid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Décor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tupperware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lock&Lock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food storage brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Rubbermaid or Sistema more popular in search?

This chart shows how often people search Google for Rubbermaid and Sistema by name. Each line represents a brand's share of searches for all seven food storage brands we track, month by month, from searches in New Zealand.

Rubbermaid and Sistema among food storage brands in New Zealand, by month

Share of searches by month for Sistema, Rubbermaid. The figures are in the table below the chart.

View monthly share of searches table
MonthSistemaTupperwareRubbermaidPyrexJoseph JosephDécorLock&Lock
Oct 202570.3%14.2%6%3.4%4.1%1.4%0.57%
Nov 202570.6%13.2%5.8%3.5%5.2%1.2%0.53%
Dec 202569%14%6.4%4%4.7%1.3%0.61%
Jan 202674.3%13.3%4.4%2.7%3.3%1.5%0.52%
Feb 202672.8%13.5%4.4%3.9%3.5%1.4%0.54%
Mar 202669.2%14.8%5.7%4%4.1%1.5%0.62%
Apr 202670.2%14.8%5.4%3.4%4.1%1.4%0.64%
May 202671%14.7%4.4%3.9%3.8%1.6%0.65%
Jun 202667.7%16.2%6%3.9%3.8%1.7%0.6%
Jul 202671%13.9%5.3%3.6%3.7%1.9%0.66%
Aug 202663.3%22.9%4.5%3.1%3.7%1.9%0.61%
Sep 202666.9%16.9%5.8%3.8%3.7%2.3%0.59%

How has the Rubbermaid and Sistema comparison changed over the last 12 months?

3 findings
  • Sistema was ahead of Rubbermaid in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rubbermaid’s share of searches among food storage brands in New Zealand moved from 6% to 5.8%, and its estimated monthly branded searches held steady at 1.1K.
  • Across the 12 months ending September 2026, Sistema’s share of searches among food storage brands in New Zealand moved from 70.3% to 66.9%, and its estimated monthly branded searches moved from 12.4K to 12.6K.

How did search popularity change for New Zealand food storage brands in September 2026?

2 changes

  1. In September 2026, Sistema gained share of searches among food storage brands in New Zealand, from 63.3% to 66.9%.

  2. In September 2026, Rubbermaid gained share of searches among food storage brands in New Zealand, from 4.5% to 5.8%.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Rubbermaid’s and Sistema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rubbermaid

9 branded search terms

  • rubbermaid
  • rubbermaid bins
  • rubbermaid chilly bin
  • rubbermaid containers
  • rubbermaid gloves
  • rubbermaid power scrubber
  • rubbermaid stock tank
  • rubbermaid storage totes
  • rubbermaid trolley

Sistema

15 branded search terms

  • sistema
  • sistema bake it
  • sistema bakery
  • sistema bento
  • sistema brilliance
  • sistema containers
  • sistema food storage
  • sistema klip it
  • sistema lunch box
  • sistema nest it
  • sistema plastic
  • sistema plastics limited
  • sistema takealongs
  • sistema to go
  • sistema ultra

How the Brand Demand Index is measured

Other head-to-heads among food storage brands

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