Brandwave

Joseph Joseph vs Tupperware:Which is more popular?

In September 2026, Tupperware had more branded searches than Joseph Joseph among food storage brands in New Zealand. Tupperware had about 3,170 branded searches, while Joseph Joseph had 690. Tupperware made up 16.9% of all food storage brand searches we track, and Joseph Joseph accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about food storage brands, Joseph Joseph and Tupperware each appeared in one of the five answers. Joseph Joseph and Tupperware were each mentioned first in one of the two answers that named either.

Among food storage brands in New Zealand in September 2026

Who do people search for more?

Tupperware, about 5 searches for every 1 for Joseph Joseph

Tupperware 3.2K searchesJoseph Joseph 690 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Joseph Joseph in 1 of 5Tupperware in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Joseph Joseph first in 1Tupperware first in 1

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Top food storage brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Joseph Joseph was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tupperware was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Joseph Joseph and Tupperware were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sistema1st
  2. Pyrex2nd
  3. Décor3rd
  4. Tupperware4th
  5. Joseph Joseph5th
  6. Lock&Lock6th
  7. Rubbermaid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Décor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tupperware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lock&Lock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food storage brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Joseph Joseph or Tupperware more popular in search?

This chart shows how often people search Google for Joseph Joseph and Tupperware by name. Each line represents a brand's share of searches for all seven food storage brands we track, month by month, from searches in New Zealand.

Joseph Joseph and Tupperware among food storage brands in New Zealand, by month

Share of searches by month for Tupperware, Joseph Joseph. The figures are in the table below the chart.

View monthly share of searches table
MonthSistemaTupperwareRubbermaidPyrexJoseph JosephDécorLock&Lock
Oct 202570.3%14.2%6%3.4%4.1%1.4%0.57%
Nov 202570.6%13.2%5.8%3.5%5.2%1.2%0.53%
Dec 202569%14%6.4%4%4.7%1.3%0.61%
Jan 202674.3%13.3%4.4%2.7%3.3%1.5%0.52%
Feb 202672.8%13.5%4.4%3.9%3.5%1.4%0.54%
Mar 202669.2%14.8%5.7%4%4.1%1.5%0.62%
Apr 202670.2%14.8%5.4%3.4%4.1%1.4%0.64%
May 202671%14.7%4.4%3.9%3.8%1.6%0.65%
Jun 202667.7%16.2%6%3.9%3.8%1.7%0.6%
Jul 202671%13.9%5.3%3.6%3.7%1.9%0.66%
Aug 202663.3%22.9%4.5%3.1%3.7%1.9%0.61%
Sep 202666.9%16.9%5.8%3.8%3.7%2.3%0.59%

How has the Joseph Joseph and Tupperware comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand food storage brands in September 2026?

2 changes

  1. In September 2026, Pyrex overtook Joseph Joseph to rank 4th among food storage brands in New Zealand, with 3.8% of the searches.

  2. In September 2026, Tupperware lost share of searches among food storage brands in New Zealand, from 22.9% to 16.9%.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Joseph Joseph’s and Tupperware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Joseph Joseph

7 branded search terms

  • bin joseph joseph
  • joseph joseph
  • joseph joseph bin
  • joseph joseph rubbish bin
  • joseph joseph trash bin
  • joseph joseph utensils
  • joseph joseph waste bin

Tupperware

14 branded search terms

  • big tupperware containers
  • glass tupperware
  • tupperware
  • tupperware aus
  • tupperware can opener
  • tupperware containers
  • tupperware drink bottles
  • tupperware food storage
  • tupperware lunch box
  • tupperware party
  • tupperware pressure cooker
  • tupperware rice cooker
  • tupperware shape sorter
  • tupperware spice containers

How the Brand Demand Index is measured

Other head-to-heads among food storage brands

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