Brandwave

How popular isLock&Lock?

In September 2026, people searched for Lock&Lock by name about 110 times in New Zealand, a 10% increase from the previous year. These searches made up 0.59% of all New Zealand food storage brand searches, placing Lock&Lock seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about food storage brands, Lock&Lock appeared in one of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Lock&Lock is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.

  1. SistemaShare of searches 66.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TupperwareShare of searches 16.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. RubbermaidShare of searches 5.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PyrexShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Lock&LockShare of searches 0.59%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+2 more

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Top food storage brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lock&Lock was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lock&Lock is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sistema1st
  2. Pyrex2nd
  3. Décor3rd
  4. Tupperware4th
  5. Joseph Joseph5th
  6. Lock&Lock6th
  7. Rubbermaid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Décor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tupperware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lock&Lock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food storage brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which food storage brands compete with Lock&Lock?

Lock&Lock against food storage brands in New Zealand, by month

Share of searches by month for Sistema, Tupperware, Rubbermaid, Pyrex, Joseph Joseph, Décor, Lock&Lock. The figures are in the table below the chart.

View monthly share of searches table
MonthSistemaTupperwareRubbermaidPyrexJoseph JosephDécorLock&Lock
Oct 202570.3%14.2%6%3.4%4.1%1.4%0.57%
Nov 202570.6%13.2%5.8%3.5%5.2%1.2%0.53%
Dec 202569%14%6.4%4%4.7%1.3%0.61%
Jan 202674.3%13.3%4.4%2.7%3.3%1.5%0.52%
Feb 202672.8%13.5%4.4%3.9%3.5%1.4%0.54%
Mar 202669.2%14.8%5.7%4%4.1%1.5%0.62%
Apr 202670.2%14.8%5.4%3.4%4.1%1.4%0.64%
May 202671%14.7%4.4%3.9%3.8%1.6%0.65%
Jun 202667.7%16.2%6%3.9%3.8%1.7%0.6%
Jul 202671%13.9%5.3%3.6%3.7%1.9%0.66%
Aug 202663.3%22.9%4.5%3.1%3.7%1.9%0.61%
Sep 202666.9%16.9%5.8%3.8%3.7%2.3%0.59%

  1. 1.Sistema

    66.9%

    Held 1st. 12.6K estimated branded searches, -13.4% vs prior month. Share +3.6 points.

  2. 2.Tupperware

    16.9%

    Held 2nd. 3.2K estimated branded searches, -39.6% vs prior month. Share -6 points.

  3. 3.Rubbermaid

    5.8%

    Held 3rd. 1.1K estimated branded searches, +3.8% vs prior month. Share +1.2 points.

  4. 4.Pyrex

    3.8%

    Moved from 5th to 4th. 720 estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Joseph Joseph

    3.7%

    Moved from 4th to 5th. 690 estimated branded searches, -17.9% vs prior month. Share 0 points.

  6. 6.Décor

    2.3%

    Held 6th. 440 estimated branded searches, +2.3% vs prior month. Share +0.5 points.

  7. 7.Lock&Lock

    0.59%

    Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare popularity between Lock&Lock and its closest rivals

Every comparison with Lock&Lock

6 comparisons

How has branded search demand for Lock&Lock changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lock&Lock in New Zealand rose from 100 to 110.
  • Across the 12 months ending September 2026, Lock&Lock’s share of searches among food storage brands in New Zealand held steady, from 0.57% to 0.59%.

How did search popularity change for New Zealand food storage brands in September 2026?

6 changes

  1. In September 2026, Pyrex overtook Joseph Joseph to rank 4th among food storage brands in New Zealand, with 3.8% of the searches.

  2. In September 2026, Sistema gained share of searches among food storage brands in New Zealand, from 63.3% to 66.9%.

  3. In September 2026, Rubbermaid gained share of searches among food storage brands in New Zealand, from 4.5% to 5.8%.

  4. In September 2026, Tupperware lost share of searches among food storage brands in New Zealand, from 22.9% to 16.9%.

  5. Décor’s share of searches among food storage brands in New Zealand has gained ground for 3 months in a row, from 1.7% to 2.3% in September 2026.

  6. Estimated monthly branded searches for Lock&Lock in New Zealand rose 10% over 12 measured months, from 100 to 110 in September 2026.

How are Lock&Lock’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Lock&Lock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lock and lock
  • lock&lock
  • lock&lock containers
  • lock&lock food storage
  • lock&lock lunch box
  • lockandlock
  • locklock
  • locklock containers
  • locklock lunch box

Do you work for Lock&Lock? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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