Lock&Lock vs Rubbermaid:Which is more popular?
In September 2026, Rubbermaid had more branded searches than Lock&Lock among food storage brands in New Zealand. Rubbermaid had about 1,080 branded searches, while Lock&Lock had 110. Rubbermaid made up 5.8% of all food storage brand searches we track, and Lock&Lock accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about food storage brands, Lock&Lock appeared in one of the five answers and Rubbermaid in none.
Who do people search for more?
Rubbermaid, about 10 searches for every 1 for Lock&Lock
Who does AI mention more?
Lock&Lock, mentioned in 1 of 5 answers, Rubbermaid in 0
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Top food storage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lock&Lock was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rubbermaid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sistema1st
Pyrex2nd
Décor3rd
Tupperware4th
Joseph Joseph5th- Lock&Lock6th
- Rubbermaid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Décor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tupperware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lock&Lock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about food storage brands
5 answers
Asked ChatGPT
“Which food storage brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best food storage brands in New Zealand?”
Asked ChatGPT
“What's the best food storage brand in New Zealand for packed lunches?”
Searched Google, AI Overview
“food storage containers nz”
Searched Google, AI Overview
“airtight containers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Lock&Lock or Rubbermaid more popular in search?
This chart shows how often people search Google for Lock&Lock and Rubbermaid by name. Each line represents a brand's share of searches for all seven food storage brands we track, month by month, from searches in New Zealand.
Share of searches by month for Rubbermaid, Lock&Lock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sistema | Tupperware | Rubbermaid | Pyrex | Joseph Joseph | Décor | Lock&Lock |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 14.2% | 6% | 3.4% | 4.1% | 1.4% | 0.57% |
| Nov 2025 | 70.6% | 13.2% | 5.8% | 3.5% | 5.2% | 1.2% | 0.53% |
| Dec 2025 | 69% | 14% | 6.4% | 4% | 4.7% | 1.3% | 0.61% |
| Jan 2026 | 74.3% | 13.3% | 4.4% | 2.7% | 3.3% | 1.5% | 0.52% |
| Feb 2026 | 72.8% | 13.5% | 4.4% | 3.9% | 3.5% | 1.4% | 0.54% |
| Mar 2026 | 69.2% | 14.8% | 5.7% | 4% | 4.1% | 1.5% | 0.62% |
| Apr 2026 | 70.2% | 14.8% | 5.4% | 3.4% | 4.1% | 1.4% | 0.64% |
| May 2026 | 71% | 14.7% | 4.4% | 3.9% | 3.8% | 1.6% | 0.65% |
| Jun 2026 | 67.7% | 16.2% | 6% | 3.9% | 3.8% | 1.7% | 0.6% |
| Jul 2026 | 71% | 13.9% | 5.3% | 3.6% | 3.7% | 1.9% | 0.66% |
| Aug 2026 | 63.3% | 22.9% | 4.5% | 3.1% | 3.7% | 1.9% | 0.61% |
| Sep 2026 | 66.9% | 16.9% | 5.8% | 3.8% | 3.7% | 2.3% | 0.59% |
How has the Lock&Lock and Rubbermaid comparison changed over the last 12 months?
3 findings
- Rubbermaid was ahead of Lock&Lock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lock&Lock’s share of searches among food storage brands in New Zealand moved from 0.57% to 0.59%, and its estimated monthly branded searches moved from 100 to 110.
- Across the 12 months ending September 2026, Rubbermaid’s share of searches among food storage brands in New Zealand moved from 6% to 5.8%, and its estimated monthly branded searches held steady at 1.1K.
How did search popularity change for New Zealand food storage brands in September 2026?
2 changes
In September 2026, Rubbermaid gained share of searches among food storage brands in New Zealand, from 4.5% to 5.8%.
Estimated monthly branded searches for Lock&Lock in New Zealand rose 10% over 12 measured months, from 100 to 110 in September 2026.
How are branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Lock&Lock’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lock&Lock
9 branded search terms
- lock and lock
- lock&lock
- lock&lock containers
- lock&lock food storage
- lock&lock lunch box
- lockandlock
- locklock
- locklock containers
- locklock lunch box
Rubbermaid
9 branded search terms
- rubbermaid
- rubbermaid bins
- rubbermaid chilly bin
- rubbermaid containers
- rubbermaid gloves
- rubbermaid power scrubber
- rubbermaid stock tank
- rubbermaid storage totes
- rubbermaid trolley
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