Brandwave

Lock&Lock vs Pyrex:Which is more popular?

In September 2026, Pyrex had more branded searches than Lock&Lock among food storage brands in New Zealand. Pyrex had about 720 branded searches, while Lock&Lock had 110. Pyrex made up 3.8% of all food storage brand searches we track, and Lock&Lock accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about food storage brands, Pyrex appeared in three of the five answers and Lock&Lock in one. Pyrex was mentioned before Lock&Lock in every answer.

Among food storage brands in New Zealand in September 2026

Who do people search for more?

Pyrex, about 7 searches for every 1 for Lock&Lock

Pyrex 720 searchesLock&Lock 110 searches

Who does AI mention more?

Pyrex, mentioned in 3 of 5 answers, Lock&Lock in 1

Pyrex in 3 of 5Lock&Lock in 1 of 5

Who does AI recommend more?

Pyrex, named ahead of Lock&Lock in every answer

Pyrex first in 3Lock&Lock never first

Follow Lock&Lock vs Pyrex and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top food storage brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pyrex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lock&Lock was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pyrex was listed before Lock&Lock in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sistema1st
  2. Pyrex2nd
  3. Décor3rd
  4. Tupperware4th
  5. Joseph Joseph5th
  6. Lock&Lock6th
  7. Rubbermaid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Décor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tupperware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lock&Lock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food storage brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lock&Lock or Pyrex more popular in search?

This chart shows how often people search Google for Lock&Lock and Pyrex by name. Each line represents a brand's share of searches for all seven food storage brands we track, month by month, from searches in New Zealand.

Lock&Lock and Pyrex among food storage brands in New Zealand, by month

Share of searches by month for Pyrex, Lock&Lock. The figures are in the table below the chart.

View monthly share of searches table
MonthSistemaTupperwareRubbermaidPyrexJoseph JosephDécorLock&Lock
Oct 202570.3%14.2%6%3.4%4.1%1.4%0.57%
Nov 202570.6%13.2%5.8%3.5%5.2%1.2%0.53%
Dec 202569%14%6.4%4%4.7%1.3%0.61%
Jan 202674.3%13.3%4.4%2.7%3.3%1.5%0.52%
Feb 202672.8%13.5%4.4%3.9%3.5%1.4%0.54%
Mar 202669.2%14.8%5.7%4%4.1%1.5%0.62%
Apr 202670.2%14.8%5.4%3.4%4.1%1.4%0.64%
May 202671%14.7%4.4%3.9%3.8%1.6%0.65%
Jun 202667.7%16.2%6%3.9%3.8%1.7%0.6%
Jul 202671%13.9%5.3%3.6%3.7%1.9%0.66%
Aug 202663.3%22.9%4.5%3.1%3.7%1.9%0.61%
Sep 202666.9%16.9%5.8%3.8%3.7%2.3%0.59%

How has the Lock&Lock and Pyrex comparison changed over the last 12 months?

3 findings
  • Pyrex was ahead of Lock&Lock in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lock&Lock’s share of searches among food storage brands in New Zealand moved from 0.57% to 0.59%, and its estimated monthly branded searches moved from 100 to 110.
  • Across the 12 months ending September 2026, Pyrex’s share of searches among food storage brands in New Zealand moved from 3.4% to 3.8%, and its estimated monthly branded searches moved from 590 to 720.

How did search popularity change for New Zealand food storage brands in September 2026?

2 changes
  1. In September 2026, Pyrex overtook Joseph Joseph to rank 4th among food storage brands in New Zealand, with 3.8% of the searches.

  2. Estimated monthly branded searches for Lock&Lock in New Zealand rose 10% over 12 measured months, from 100 to 110 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Lock&Lock’s and Pyrex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lock&Lock

9 branded search terms

  • lock and lock
  • lock&lock
  • lock&lock containers
  • lock&lock food storage
  • lock&lock lunch box
  • lockandlock
  • locklock
  • locklock containers
  • locklock lunch box

Pyrex

1 branded search term

  • pyrex

How the Brand Demand Index is measured

Other head-to-heads among food storage brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.