Brandwave

Lock&Lock vs Sistema:Which is more popular by branded search in New Zealand?

In August 2026, Sistema had more branded searches than Lock&Lock among food storage brands in New Zealand. Sistema was estimated to have 16K branded searches compared to Lock&Lock’s 160, and held a 50.5% Share of Search versus Lock&Lock’s 0.5%.

Share of Search among food storage brands in New Zealand in August 2026Which is more popular in search, Lock&Lock or Sistema?
Lock&Lock0.5%160 searches
vs
Sistema50.5%16K searches

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Which is more popular in search, Lock&Lock or Sistema?

Compare the lunchbox and food storage brands New Zealanders pack food in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lock&Lock and Sistema among food storage brands in New Zealand, by month

Share of Search by month for Sistema, Lock&Lock. The figures are in the table below the chart.

View monthly share of search table
MonthSistemaTupperwareDécorLock&Lock
Oct 202570.4%27.8%1.3%0.56%
Nov 202571%27.4%1.1%0.53%
Dec 202571.1%27.2%1.1%0.59%
Jan 202675.7%22.5%1.4%0.51%
Feb 202673.5%24.7%1.3%0.54%
Mar 202669.8%28.2%1.4%0.66%
Apr 202670.8%27.3%1.3%0.64%
May 202671.6%26.3%1.5%0.68%
Jun 202668.7%29.1%1.6%0.6%
Jul 202672.2%25.4%1.7%0.74%
Aug 202650.5%47.6%1.4%0.5%
Sep 2026————

How has the Lock&Lock and Sistema comparison changed over the last 12 months?

  • Sistema was ahead of Lock&Lock in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Lock&Lock’s estimated Share of Search among food storage brands in New Zealand moved from 0.56% to 0.5%, and its estimated monthly branded searches moved from 110 to 160.
  • Across the 11 months ending August 2026, Sistema’s estimated Share of Search among food storage brands in New Zealand moved from 70.4% to 50.5%, and its estimated monthly branded searches moved from 13.8K to 16K.

How did search popularity change for New Zealand food storage brands in August 2026?

  1. In August 2026, Sistema lost estimated Share of Search among food storage brands in New Zealand, from 72.2% to 50.5%.

  2. Estimated monthly branded searches for Lock&Lock in New Zealand rose 45.5% over 11 measured months, from 110 to 160 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Lock&Lock’s and Sistema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lock&Lock

11 branded search terms

  • lock and lock
  • lock&lock
  • lock&lock containers
  • lock&lock food storage
  • lock&lock lunch box
  • lock&lock near me
  • lockandlock
  • lockandlock containers
  • locklock
  • locklock containers
  • locklock lunch box

Sistema

27 branded search terms

  • sistema
  • sistema 14l
  • sistema 1l
  • sistema 27l
  • sistema 30l
  • sistema 40l
  • sistema 60l
  • sistema 90l
  • sistema bake it
  • sistema bakery
  • sistema bento
  • sistema brilliance
  • sistema containers
  • sistema cooler bag
  • sistema food storage
  • sistema klip it
  • sistema lunch box
  • sistema near me
  • sistema nest it
  • sistema nz
  • sistema online
  • sistema plastic
  • sistema plastics limited
  • sistema takealongs
  • sistema to go
  • sistema ultra
  • sistemaplastics com

How the Brand Demand Index is measured

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