Brandwave

Handee vs Sistema:Which is more popular?

In September 2026, Sistema had more branded searches than Handee among kitchen wrap and bag brands in New Zealand. Sistema had about 5,950 branded searches, while Handee had 360. Sistema made up 65.3% of all kitchen wrap and bag brand searches we track, and Handee accounted for 4%. When we asked ChatGPT and Google AI Overviews about kitchen wrap and bag brands, Sistema appeared in three of the five answers and Handee in none.

Among kitchen wrap and bag brands in New Zealand in September 2026

Who do people search for more?

Sistema, about 17 searches for every 1 for Handee

Sistema 6K searchesHandee 360 searches

Who does AI mention more?

Sistema, mentioned in 3 of 5 answers, Handee in 0

Sistema in 3 of 5Handee in 0 of 5

Who does AI recommend more?

Sistema, the only one of the two named

Sistema first in 3Handee never named

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Top kitchen wrap and bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sistema was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Handee did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Glad1st
  2. Sistema2nd
  3. Stasher3rd
  4. Ziploc–
  5. Handee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Glad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sistema3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stasher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ziploc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Handee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen wrap and bag brands

5 answers

  • Asked ChatGPT

    “Which kitchen wrap or bag brand should I buy in New Zealand?”

    1. 1Glad
    2. 2Sistema

  • Asked ChatGPT

    “What are the best kitchen wrap or bag brands in New Zealand?”

    1. 1Glad
    2. 2Sistema
    3. 3Stasher

  • Asked ChatGPT

    “What's the best kitchen wrap or bag brand in New Zealand for food storage?”

    1. 1Glad
    2. 2Stasher
    3. 3Sistema

  • Searched Google, AI Overview

    “storage bags nz”

    1. Searched Google, AI Overview

      “kitchen wrap brands”

      1. 1Glad

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Handee or Sistema more popular in search?

    This chart shows how often people search Google for Handee and Sistema by name. Each line represents a brand's share of searches for all five kitchen wrap and bag brands we track, month by month, from searches in New Zealand.

    Handee and Sistema among kitchen wrap and bag brands in New Zealand, by month

    Share of searches by month for Sistema, Handee. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSistemaZiplocGladHandeeStasher
    Oct 202569.4%13.6%12.2%3.4%1.5%
    Nov 202568.7%14.4%12.2%2.8%1.9%
    Dec 202571.6%12.6%11.5%2.9%1.4%
    Jan 202675.5%11.4%9%2.3%1.8%
    Feb 202669.6%17.1%9.5%2.4%1.3%
    Mar 202665.7%17.1%12.9%2.9%1.5%
    Apr 202665.9%16.7%12.6%3%1.8%
    May 202665.4%16.7%12.9%3.7%1.2%
    Jun 202666.8%18.6%10.9%2.6%1.1%
    Jul 202666.6%19.1%9.5%3.7%1%
    Aug 202667.6%17.9%10.5%3.1%0.99%
    Sep 202665.3%17.9%11.4%4%1.4%

    How has the Handee and Sistema comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand kitchen wrap and bag brands in September 2026?

    2 changes

    1. In September 2026, Handee gained share of searches among kitchen wrap and bag brands in New Zealand, from 3.1% to 4%.

    2. In September 2026, Sistema lost share of searches among kitchen wrap and bag brands in New Zealand, from 67.6% to 65.3%.

    How are branded searches counted?

    17 search terms

    Brandwave collects information about searches that people make online using Handee’s and Sistema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Handee

    4 branded search terms

    • handee
    • handee paper towels
    • handee towel
    • handee ultra

    Sistema

    13 branded search terms

    • sistema
    • sistema bake it
    • sistema bakery
    • sistema bento
    • sistema brilliance
    • sistema cooler bag
    • sistema klip it
    • sistema nest it
    • sistema plastic
    • sistema plastics limited
    • sistema takealongs
    • sistema to go
    • sistema ultra

    How the Brand Demand Index is measured

    Other head-to-heads among kitchen wrap and bag brands

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