Glad vs Handee:Which is more popular?
In September 2026, Glad had more branded searches than Handee among kitchen wrap and bag brands in New Zealand. Glad had about 1,040 branded searches, while Handee had 360. Glad made up 11.4% of all kitchen wrap and bag brand searches we track, and Handee accounted for 4%. When we asked ChatGPT and Google AI Overviews about kitchen wrap and bag brands, Glad appeared in four of the five answers and Handee in none.
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Top kitchen wrap and bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Glad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Handee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Glad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sistema3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stasher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ziploc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Handee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kitchen wrap and bag brands
5 answers
Asked ChatGPT
“Which kitchen wrap or bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kitchen wrap or bag brands in New Zealand?”
Asked ChatGPT
“What's the best kitchen wrap or bag brand in New Zealand for food storage?”
Searched Google, AI Overview
“storage bags nz”
Searched Google, AI Overview
“kitchen wrap brands”
- 1Glad
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Glad or Handee more popular in search?
This chart shows how often people search Google for Glad and Handee by name. Each line represents a brand's share of searches for all five kitchen wrap and bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Glad, Handee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sistema | Ziploc | Glad | Handee | Stasher |
|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 13.6% | 12.2% | 3.4% | 1.5% |
| Nov 2025 | 68.7% | 14.4% | 12.2% | 2.8% | 1.9% |
| Dec 2025 | 71.6% | 12.6% | 11.5% | 2.9% | 1.4% |
| Jan 2026 | 75.5% | 11.4% | 9% | 2.3% | 1.8% |
| Feb 2026 | 69.6% | 17.1% | 9.5% | 2.4% | 1.3% |
| Mar 2026 | 65.7% | 17.1% | 12.9% | 2.9% | 1.5% |
| Apr 2026 | 65.9% | 16.7% | 12.6% | 3% | 1.8% |
| May 2026 | 65.4% | 16.7% | 12.9% | 3.7% | 1.2% |
| Jun 2026 | 66.8% | 18.6% | 10.9% | 2.6% | 1.1% |
| Jul 2026 | 66.6% | 19.1% | 9.5% | 3.7% | 1% |
| Aug 2026 | 67.6% | 17.9% | 10.5% | 3.1% | 0.99% |
| Sep 2026 | 65.3% | 17.9% | 11.4% | 4% | 1.4% |
How has the Glad and Handee comparison changed over the last 12 months?
3 findings
- Glad was ahead of Handee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glad’s share of searches among kitchen wrap and bag brands in New Zealand moved from 12.2% to 11.4%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Handee’s share of searches among kitchen wrap and bag brands in New Zealand moved from 3.4% to 4%, and its estimated monthly branded searches moved from 290 to 360.
How did search popularity change for New Zealand kitchen wrap and bag brands in September 2026?
2 changes
In September 2026, Glad gained share of searches among kitchen wrap and bag brands in New Zealand, from 10.5% to 11.4%.
In September 2026, Handee gained share of searches among kitchen wrap and bag brands in New Zealand, from 3.1% to 4%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Glad’s and Handee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kitchen wrap and bag brands
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