Brandwave

Kitchen wrap and bag brands in New Zealand:Which brands are most popular in search?

In August 2026, Ziploc was the most searched among kitchen wrap and bag brands in New Zealand, with an estimated 2.1K branded searches and 59.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ziploc59.5%
  2. Glad30.6%
  3. Handee9.8%

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Share of SearchLeaderboard

Compare the cling wrap, foil and bin bag brands New Zealand kitchens stock. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kitchen wrap and bag brands in New Zealand, by month

Share of Search by month for Ziploc, Glad, Handee. The figures are in the table below the chart.

View monthly share of search table
MonthZiplocGladHandee
Oct 202548.7%38.1%13.2%
Nov 202551.1%38.1%10.7%
Dec 202549.2%39%11.7%
Jan 202653.2%36.2%10.6%
Feb 202660.5%30.6%8.9%
Mar 202653.8%36.4%9.8%
Apr 202654.1%36.4%9.5%
May 202652%36.1%11.9%
Jun 202659.2%31.6%9.2%
Jul 202660.7%27.2%12%
Aug 202659.5%30.6%9.8%
Sep 2026———

This month’s ranking, August 2026

  1. 1.Ziploc

    59.5%

    held 1st · 2.1K estimated branded searches · -2.8% vs prior month · -1.2 points

  2. 2.Glad

    30.6%

    held 2nd · 1.1K estimated branded searches · +11.6% vs prior month · +3.4 points

  3. 3.Handee

    9.8%

    held 3rd · 340 estimated branded searches · -19% vs prior month · -2.2 points

Compare search popularity between leading brands

Which brand is most popular in search among kitchen wrap and bag brands in New Zealand?

In August 2026, Ziploc was the most searched among kitchen wrap and bag brands in New Zealand, with an estimated 2.1K branded searches and 59.5% estimated Share of Search within this set. Glad is in 2nd place, 28.9 percentage points behind at 30.6% Share of Search.

New Zealand kitchen wrap and bag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ziploc48.7% → 59.5%60.7%Jul 202648.7%Oct 20251st
Glad38.1% → 30.6%39%Dec 202527.2%Jul 20262nd
Handee13.2% → 9.8%13.2%Oct 20258.9%Feb 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Ziploc’s estimated Share of Search among kitchen wrap and bag brands in New Zealand increased from 48.7% to 59.5%.
  • Across the 11 months ending August 2026, Glad’s estimated Share of Search among kitchen wrap and bag brands in New Zealand decreased from 38.1% to 30.6%.
  • Across the 11 months ending August 2026, Handee’s estimated Share of Search among kitchen wrap and bag brands in New Zealand decreased from 13.2% to 9.8%.
  • Across the 11 months ending August 2026, Ziploc’s estimated Share of Search among kitchen wrap and bag brands in New Zealand peaked at 60.7% in July 2026 and was lowest at 48.7% in October 2025.
  • Across the 11 months ending August 2026, Glad’s estimated Share of Search among kitchen wrap and bag brands in New Zealand peaked at 39% in December 2025 and was lowest at 27.2% in July 2026.
  • Across the 11 months ending August 2026, Handee’s estimated Share of Search among kitchen wrap and bag brands in New Zealand peaked at 13.2% in October 2025 and was lowest at 8.9% in February 2026.

How did search popularity change for New Zealand kitchen wrap and bag brands in August 2026?

  1. In August 2026, Glad gained estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 27.2% to 30.6%.

  2. In August 2026, Handee lost estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 12% to 9.8%.

  3. In August 2026, Ziploc lost estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 60.7% to 59.5%.

How the Brand Demand Index is measured

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