How popular isHandee in search?
In August 2026, there were an estimated 340 branded searches for Handee in New Zealand which is down 5.6% over the last 11 months. Handee holds 9.8% estimated Share of Search among New Zealand kitchen wrap and bag brands and is ranked 3rd of 3 competitors for search popularity.
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Which kitchen wrap and bag brands compete with Handee?
Share of Search by month for Ziploc, Glad, Handee. The figures are in the table below the chart.
View monthly share of search table
| Month | Ziploc | Glad | Handee |
|---|---|---|---|
| Oct 2025 | 48.7% | 38.1% | 13.2% |
| Nov 2025 | 51.1% | 38.1% | 10.7% |
| Dec 2025 | 49.2% | 39% | 11.7% |
| Jan 2026 | 53.2% | 36.2% | 10.6% |
| Feb 2026 | 60.5% | 30.6% | 8.9% |
| Mar 2026 | 53.8% | 36.4% | 9.8% |
| Apr 2026 | 54.1% | 36.4% | 9.5% |
| May 2026 | 52% | 36.1% | 11.9% |
| Jun 2026 | 59.2% | 31.6% | 9.2% |
| Jul 2026 | 60.7% | 27.2% | 12% |
| Aug 2026 | 59.5% | 30.6% | 9.8% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 2.1K | -2.8% | -1.2 points | |
| 2, held 2nd | 30.6% | 1.1K | +11.6% | +3.4 points | |
| 3, held 3rd | 9.8% | 340 | -19% | -2.2 points |
Compare search popularity between Handee and its closest rivals
How has branded search demand for Handee changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Handee in New Zealand fell from 360 to 340.
- Across the 11 months ending August 2026, Handee’s estimated Share of Search among kitchen wrap and bag brands in New Zealand decreased from 13.2% to 9.8%.
- Across the 11 months ending August 2026, Handee’s estimated Share of Search among kitchen wrap and bag brands in New Zealand peaked at 13.2% in October 2025 and was lowest at 8.9% in February 2026.
How did search popularity change for New Zealand kitchen wrap and bag brands in August 2026?
3 changes
In August 2026, Glad gained estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 27.2% to 30.6%.
In August 2026, Handee lost estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 12% to 9.8%.
In August 2026, Ziploc lost estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 60.7% to 59.5%.
How is Handee measured?
Brandwave collects information about searches that people make online using Handee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- handee
- handee paper towels
- handee towel
- handee ultra
- handee ultra paper towel
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Is Handee your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.