Glad vs Handee:Which is more popular by branded search in New Zealand?
In August 2026, Glad had more branded searches than Handee among kitchen wrap and bag brands in New Zealand. Glad was estimated to have 1.1K branded searches compared to Handee’s 340, and held a 30.6% Share of Search versus Handee’s 9.8%.
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Which is more popular in search, Glad or Handee?
Compare the cling wrap, foil and bin bag brands New Zealand kitchens stock. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Glad, Handee. The figures are in the table below the chart.
View monthly share of search table
| Month | Ziploc | Glad | Handee |
|---|---|---|---|
| Oct 2025 | 48.7% | 38.1% | 13.2% |
| Nov 2025 | 51.1% | 38.1% | 10.7% |
| Dec 2025 | 49.2% | 39% | 11.7% |
| Jan 2026 | 53.2% | 36.2% | 10.6% |
| Feb 2026 | 60.5% | 30.6% | 8.9% |
| Mar 2026 | 53.8% | 36.4% | 9.8% |
| Apr 2026 | 54.1% | 36.4% | 9.5% |
| May 2026 | 52% | 36.1% | 11.9% |
| Jun 2026 | 59.2% | 31.6% | 9.2% |
| Jul 2026 | 60.7% | 27.2% | 12% |
| Aug 2026 | 59.5% | 30.6% | 9.8% |
| Sep 2026 | — | — | — |
How has the Glad and Handee comparison changed over the last 12 months?
3 findings
- Glad was ahead of Handee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glad’s estimated Share of Search among kitchen wrap and bag brands in New Zealand moved from 38.1% to 30.6%, and its estimated monthly branded searches moved from 1K to 1.1K.
- Across the 11 months ending August 2026, Handee’s estimated Share of Search among kitchen wrap and bag brands in New Zealand moved from 13.2% to 9.8%, and its estimated monthly branded searches moved from 360 to 340.
How did search popularity change for New Zealand kitchen wrap and bag brands in August 2026?
2 changes
In August 2026, Glad gained estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 27.2% to 30.6%.
In August 2026, Handee lost estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 12% to 9.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Glad’s and Handee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.