Glad vs Ziploc:Which is more popular by branded search in New Zealand?
In August 2026, Ziploc had more branded searches than Glad among kitchen wrap and bag brands in New Zealand. Ziploc was estimated to have 2.1K branded searches compared to Glad’s 1.1K, and held a 59.5% Share of Search versus Glad’s 30.6%.
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Which is more popular in search, Glad or Ziploc?
Compare the cling wrap, foil and bin bag brands New Zealand kitchens stock. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ziploc, Glad. The figures are in the table below the chart.
View monthly share of search table
| Month | Ziploc | Glad | Handee |
|---|---|---|---|
| Oct 2025 | 48.7% | 38.1% | 13.2% |
| Nov 2025 | 51.1% | 38.1% | 10.7% |
| Dec 2025 | 49.2% | 39% | 11.7% |
| Jan 2026 | 53.2% | 36.2% | 10.6% |
| Feb 2026 | 60.5% | 30.6% | 8.9% |
| Mar 2026 | 53.8% | 36.4% | 9.8% |
| Apr 2026 | 54.1% | 36.4% | 9.5% |
| May 2026 | 52% | 36.1% | 11.9% |
| Jun 2026 | 59.2% | 31.6% | 9.2% |
| Jul 2026 | 60.7% | 27.2% | 12% |
| Aug 2026 | 59.5% | 30.6% | 9.8% |
| Sep 2026 | — | — | — |
How has the Glad and Ziploc comparison changed over the last 12 months?
3 findings
- Ziploc was ahead of Glad in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glad’s estimated Share of Search among kitchen wrap and bag brands in New Zealand moved from 38.1% to 30.6%, and its estimated monthly branded searches moved from 1K to 1.1K.
- Across the 11 months ending August 2026, Ziploc’s estimated Share of Search among kitchen wrap and bag brands in New Zealand moved from 48.7% to 59.5%, and its estimated monthly branded searches moved from 1.3K to 2.1K.
How did search popularity change for New Zealand kitchen wrap and bag brands in August 2026?
2 changes
In August 2026, Glad gained estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 27.2% to 30.6%.
In August 2026, Ziploc lost estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 60.7% to 59.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Glad’s and Ziploc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glad
8 branded search terms
- glad bags
- glad bin bags
- glad cling wrap
- glad foil
- glad wrap
- glad wrap cutter
- glad zip bags
- gladwrap
Ziploc
12 branded search terms
- bag ziploc
- large ziploc bags
- plastic ziploc bags
- reusable ziploc bags
- ziploc
- ziploc bags
- ziploc brand
- ziploc com
- ziploc food bags
- ziploc freezer bags
- ziploc sandwich bags
- ziploc snack bags
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.