Brandwave

How popular isHandee?

In September 2026, people searched for Handee by name about 360 times in New Zealand, a 24.1% increase from the previous year. These searches made up 4% of all New Zealand kitchen wrap and bag brand searches, placing Handee fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about kitchen wrap and bag brands, Handee did not appear in any of the answers.

Search and AI answers in September 2026

Handee is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. SistemaShare of searches 65.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. ZiplocShare of searches 17.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. GladShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. HandeeShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. StasherShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top kitchen wrap and bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Handee did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Glad1st
  2. Sistema2nd
  3. Stasher3rd
  4. Ziploc–
  5. Handee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Glad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sistema3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stasher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ziploc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Handee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen wrap and bag brands

5 answers

  • Asked ChatGPT

    “Which kitchen wrap or bag brand should I buy in New Zealand?”

    1. 1Glad
    2. 2Sistema

  • Asked ChatGPT

    “What are the best kitchen wrap or bag brands in New Zealand?”

    1. 1Glad
    2. 2Sistema
    3. 3Stasher

  • Asked ChatGPT

    “What's the best kitchen wrap or bag brand in New Zealand for food storage?”

    1. 1Glad
    2. 2Stasher
    3. 3Sistema

  • Searched Google, AI Overview

    “storage bags nz”

    1. Searched Google, AI Overview

      “kitchen wrap brands”

      1. 1Glad

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which kitchen wrap and bag brands compete with Handee?

    Handee against kitchen wrap and bag brands in New Zealand, by month

    Share of searches by month for Sistema, Ziploc, Glad, Handee. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSistemaZiplocGladHandeeStasher
    Oct 202569.4%13.6%12.2%3.4%1.5%
    Nov 202568.7%14.4%12.2%2.8%1.9%
    Dec 202571.6%12.6%11.5%2.9%1.4%
    Jan 202675.5%11.4%9%2.3%1.8%
    Feb 202669.6%17.1%9.5%2.4%1.3%
    Mar 202665.7%17.1%12.9%2.9%1.5%
    Apr 202665.9%16.7%12.6%3%1.8%
    May 202665.4%16.7%12.9%3.7%1.2%
    Jun 202666.8%18.6%10.9%2.6%1.1%
    Jul 202666.6%19.1%9.5%3.7%1%
    Aug 202667.6%17.9%10.5%3.1%0.99%
    Sep 202665.3%17.9%11.4%4%1.4%

    1. 1.Sistema

      65.3%

      Held 1st. 6K estimated branded searches, -12.6% vs prior month. Share -2.2 points.

    2. 2.Ziploc

      17.9%

      Held 2nd. 1.6K estimated branded searches, -9.4% vs prior month. Share 0 points.

    3. 3.Glad

      11.4%

      Held 3rd. 1K estimated branded searches, -1.9% vs prior month. Share +0.9 points.

    4. 4.Handee

      4%

      Held 4th. 360 estimated branded searches, +16.1% vs prior month. Share +0.9 points.

    5. 5.Stasher

      1.4%

      Held 5th. 130 estimated branded searches, +30% vs prior month. Share +0.4 points.

    Compare popularity between Handee and its closest rivals

    Every comparison with Handee

    4 comparisons

    How has branded search demand for Handee changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Handee in New Zealand rose from 290 to 360.
    • Across the 12 months ending September 2026, Handee’s share of searches among kitchen wrap and bag brands in New Zealand increased from 3.4% to 4%.
    • Across the 12 months ending September 2026, Handee’s share of searches among kitchen wrap and bag brands in New Zealand peaked at 4% in September 2026 and was lowest at 2.3% in January 2026.

    How did search popularity change for New Zealand kitchen wrap and bag brands in September 2026?

    4 changes

    1. In September 2026, Glad gained share of searches among kitchen wrap and bag brands in New Zealand, from 10.5% to 11.4%.

    2. In September 2026, Handee gained share of searches among kitchen wrap and bag brands in New Zealand, from 3.1% to 4%.

    3. In September 2026, Sistema lost share of searches among kitchen wrap and bag brands in New Zealand, from 67.6% to 65.3%.

    4. Estimated monthly branded searches for Ziploc in New Zealand rose 40.5% over 12 measured months, from 1.2K to 1.6K in September 2026.

    How are Handee’s branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Handee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • handee
    • handee paper towels
    • handee towel
    • handee ultra

    Do you work for Handee? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

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