Brandwave

Handee vs Stasher:Which is more popular?

In September 2026, Handee had more branded searches than Stasher among kitchen wrap and bag brands in New Zealand. Handee had about 360 branded searches, while Stasher had 130. Handee made up 4% of all kitchen wrap and bag brand searches we track, and Stasher accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about kitchen wrap and bag brands, Stasher appeared in two of the five answers and Handee in none.

Among kitchen wrap and bag brands in New Zealand in September 2026

Who do people search for more?

Handee, about 3 searches for every 1 for Stasher

Handee 360 searchesStasher 130 searches

Who does AI mention more?

Stasher, mentioned in 2 of 5 answers, Handee in 0

Stasher in 2 of 5Handee in 0 of 5

Who does AI recommend more?

Stasher, the only one of the two named

Stasher first in 2Handee never named

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Top kitchen wrap and bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stasher was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Handee did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Glad1st
  2. Sistema2nd
  3. Stasher3rd
  4. Ziploc–
  5. Handee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Glad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sistema3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stasher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ziploc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Handee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen wrap and bag brands

5 answers
  • Asked ChatGPT

    “Which kitchen wrap or bag brand should I buy in New Zealand?”

    1. 1Glad
    2. 2Sistema
  • Asked ChatGPT

    “What are the best kitchen wrap or bag brands in New Zealand?”

    1. 1Glad
    2. 2Sistema
    3. 3Stasher
  • Asked ChatGPT

    “What's the best kitchen wrap or bag brand in New Zealand for food storage?”

    1. 1Glad
    2. 2Stasher
    3. 3Sistema
  • Searched Google, AI Overview

    “storage bags nz”

    1. Searched Google, AI Overview

      “kitchen wrap brands”

      1. 1Glad

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Handee or Stasher more popular in search?

    This chart shows how often people search Google for Handee and Stasher by name. Each line represents a brand's share of searches for all five kitchen wrap and bag brands we track, month by month, from searches in New Zealand.

    Handee and Stasher among kitchen wrap and bag brands in New Zealand, by month

    Share of searches by month for Handee, Stasher. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSistemaZiplocGladHandeeStasher
    Oct 202569.4%13.6%12.2%3.4%1.5%
    Nov 202568.7%14.4%12.2%2.8%1.9%
    Dec 202571.6%12.6%11.5%2.9%1.4%
    Jan 202675.5%11.4%9%2.3%1.8%
    Feb 202669.6%17.1%9.5%2.4%1.3%
    Mar 202665.7%17.1%12.9%2.9%1.5%
    Apr 202665.9%16.7%12.6%3%1.8%
    May 202665.4%16.7%12.9%3.7%1.2%
    Jun 202666.8%18.6%10.9%2.6%1.1%
    Jul 202666.6%19.1%9.5%3.7%1%
    Aug 202667.6%17.9%10.5%3.1%0.99%
    Sep 202665.3%17.9%11.4%4%1.4%

    How has the Handee and Stasher comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand kitchen wrap and bag brands in September 2026?

    1 change
    1. In September 2026, Handee gained share of searches among kitchen wrap and bag brands in New Zealand, from 3.1% to 4%.

    How are branded searches counted?

    6 search terms

    Brandwave collects information about searches that people make online using Handee’s and Stasher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Handee

    4 branded search terms

    • handee
    • handee paper towels
    • handee towel
    • handee ultra

    Stasher

    2 branded search terms

    • stasher
    • stasher bag

    How the Brand Demand Index is measured

    Other head-to-heads among kitchen wrap and bag brands

    Creator with pink hair and a pink jacket

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