Brandwave

How popular isGlad?

In September 2026, people searched for Glad by name about 1,040 times in New Zealand, about the same as the previous year. These searches made up 11.4% of all New Zealand kitchen wrap and bag brand searches, placing Glad third out of five brands. When we asked both ChatGPT and Google AI Overviews about kitchen wrap and bag brands, Glad appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Glad is the third most searched of 5 competitors and the most recommended in AI answers.

  1. SistemaShare of searches 65.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. ZiplocShare of searches 17.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. GladShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. HandeeShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. StasherShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top kitchen wrap and bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Glad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Glad is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Glad1st
  2. Sistema2nd
  3. Stasher3rd
  4. Ziploc–
  5. Handee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Glad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sistema3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stasher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ziploc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Handee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen wrap and bag brands

5 answers

  • Asked ChatGPT

    “Which kitchen wrap or bag brand should I buy in New Zealand?”

    1. 1Glad
    2. 2Sistema

  • Asked ChatGPT

    “What are the best kitchen wrap or bag brands in New Zealand?”

    1. 1Glad
    2. 2Sistema
    3. 3Stasher

  • Asked ChatGPT

    “What's the best kitchen wrap or bag brand in New Zealand for food storage?”

    1. 1Glad
    2. 2Stasher
    3. 3Sistema

  • Searched Google, AI Overview

    “storage bags nz”

    1. Searched Google, AI Overview

      “kitchen wrap brands”

      1. 1Glad

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which kitchen wrap and bag brands compete with Glad?

    Glad against kitchen wrap and bag brands in New Zealand, by month

    Share of searches by month for Sistema, Ziploc, Glad, Handee. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSistemaZiplocGladHandeeStasher
    Oct 202569.4%13.6%12.2%3.4%1.5%
    Nov 202568.7%14.4%12.2%2.8%1.9%
    Dec 202571.6%12.6%11.5%2.9%1.4%
    Jan 202675.5%11.4%9%2.3%1.8%
    Feb 202669.6%17.1%9.5%2.4%1.3%
    Mar 202665.7%17.1%12.9%2.9%1.5%
    Apr 202665.9%16.7%12.6%3%1.8%
    May 202665.4%16.7%12.9%3.7%1.2%
    Jun 202666.8%18.6%10.9%2.6%1.1%
    Jul 202666.6%19.1%9.5%3.7%1%
    Aug 202667.6%17.9%10.5%3.1%0.99%
    Sep 202665.3%17.9%11.4%4%1.4%

    1. 1.Sistema

      65.3%

      Held 1st. 6K estimated branded searches, -12.6% vs prior month. Share -2.2 points.

    2. 2.Ziploc

      17.9%

      Held 2nd. 1.6K estimated branded searches, -9.4% vs prior month. Share 0 points.

    3. 3.Glad

      11.4%

      Held 3rd. 1K estimated branded searches, -1.9% vs prior month. Share +0.9 points.

    4. 4.Handee

      4%

      Held 4th. 360 estimated branded searches, +16.1% vs prior month. Share +0.9 points.

    5. 5.Stasher

      1.4%

      Held 5th. 130 estimated branded searches, +30% vs prior month. Share +0.4 points.

    Compare popularity between Glad and its closest rivals

    Every comparison with Glad

    6 comparisons

    How has branded search demand for Glad changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Glad in New Zealand held steady at 1K.
    • Across the 12 months ending September 2026, Glad’s share of searches among kitchen wrap and bag brands in New Zealand decreased from 12.2% to 11.4%.
    • Across the 12 months ending September 2026, Glad’s share of searches among kitchen wrap and bag brands in New Zealand peaked at 12.9% in May 2026 and was lowest at 9% in January 2026.

    How did search popularity change for New Zealand kitchen wrap and bag brands in September 2026?

    4 changes

    1. In September 2026, Glad gained share of searches among kitchen wrap and bag brands in New Zealand, from 10.5% to 11.4%.

    2. In September 2026, Handee gained share of searches among kitchen wrap and bag brands in New Zealand, from 3.1% to 4%.

    3. In September 2026, Sistema lost share of searches among kitchen wrap and bag brands in New Zealand, from 67.6% to 65.3%.

    4. Estimated monthly branded searches for Ziploc in New Zealand rose 40.5% over 12 measured months, from 1.2K to 1.6K in September 2026.

    How are Glad’s branded searches counted?

    8 search terms

    Brandwave collects information about searches that people make online using Glad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • glad bags
    • glad bin bags
    • glad cling wrap
    • glad foil
    • glad wrap
    • glad wrap cutter
    • glad zip bags
    • gladwrap

    Do you work for Glad? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Glad compete?

    Glad is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Kitchen wrap and bag brands3rd of 511.4%Shown above
    Meal prep containers brands4th of 51%Show ranking
    Creator with pink hair and a pink jacket

    Is Glad your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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