Brandwave

Handee vs Ziploc:Which is more popular?

In September 2026, Ziploc had more branded searches than Handee among kitchen wrap and bag brands in New Zealand. Ziploc had about 1,630 branded searches, while Handee had 360. Ziploc made up 17.9% of all kitchen wrap and bag brand searches we track, and Handee accounted for 4%. When we asked ChatGPT and Google AI Overviews about kitchen wrap and bag brands, neither Handee nor Ziploc appeared in any of the five answers.

Among kitchen wrap and bag brands in New Zealand in September 2026

Who do people search for more?

Ziploc, about 5 searches for every 1 for Handee

Ziploc 1.6K searchesHandee 360 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Handee in 0 of 5Ziploc in 0 of 5

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Top kitchen wrap and bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Handee nor Ziploc showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Glad1st
  2. Sistema2nd
  3. Stasher3rd
  4. Ziploc–
  5. Handee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Glad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sistema3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stasher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ziploc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Handee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen wrap and bag brands

5 answers
  • Asked ChatGPT

    “Which kitchen wrap or bag brand should I buy in New Zealand?”

    1. 1Glad
    2. 2Sistema
  • Asked ChatGPT

    “What are the best kitchen wrap or bag brands in New Zealand?”

    1. 1Glad
    2. 2Sistema
    3. 3Stasher
  • Asked ChatGPT

    “What's the best kitchen wrap or bag brand in New Zealand for food storage?”

    1. 1Glad
    2. 2Stasher
    3. 3Sistema
  • Searched Google, AI Overview

    “storage bags nz”

    1. Searched Google, AI Overview

      “kitchen wrap brands”

      1. 1Glad

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Handee or Ziploc more popular in search?

    This chart shows how often people search Google for Handee and Ziploc by name. Each line represents a brand's share of searches for all five kitchen wrap and bag brands we track, month by month, from searches in New Zealand.

    Handee and Ziploc among kitchen wrap and bag brands in New Zealand, by month

    Share of searches by month for Ziploc, Handee. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSistemaZiplocGladHandeeStasher
    Oct 202569.4%13.6%12.2%3.4%1.5%
    Nov 202568.7%14.4%12.2%2.8%1.9%
    Dec 202571.6%12.6%11.5%2.9%1.4%
    Jan 202675.5%11.4%9%2.3%1.8%
    Feb 202669.6%17.1%9.5%2.4%1.3%
    Mar 202665.7%17.1%12.9%2.9%1.5%
    Apr 202665.9%16.7%12.6%3%1.8%
    May 202665.4%16.7%12.9%3.7%1.2%
    Jun 202666.8%18.6%10.9%2.6%1.1%
    Jul 202666.6%19.1%9.5%3.7%1%
    Aug 202667.6%17.9%10.5%3.1%0.99%
    Sep 202665.3%17.9%11.4%4%1.4%

    How has the Handee and Ziploc comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand kitchen wrap and bag brands in September 2026?

    2 changes
    1. In September 2026, Handee gained share of searches among kitchen wrap and bag brands in New Zealand, from 3.1% to 4%.

    2. Estimated monthly branded searches for Ziploc in New Zealand rose 40.5% over 12 measured months, from 1.2K to 1.6K in September 2026.

    How are branded searches counted?

    14 search terms

    Brandwave collects information about searches that people make online using Handee’s and Ziploc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Handee

    4 branded search terms

    • handee
    • handee paper towels
    • handee towel
    • handee ultra

    Ziploc

    10 branded search terms

    • bag ziploc
    • plastic ziploc bags
    • reusable ziploc bags
    • ziploc
    • ziploc bags
    • ziploc brand
    • ziploc food bags
    • ziploc freezer bags
    • ziploc sandwich bags
    • ziploc snack bags

    How the Brand Demand Index is measured

    Other head-to-heads among kitchen wrap and bag brands

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    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.