Glad vs Sistema:Which is more popular?
In September 2026, Sistema had more branded searches than Glad among kitchen wrap and bag brands in New Zealand. Sistema had about 5,950 branded searches, while Glad had 1,040. Sistema made up 65.3% of all kitchen wrap and bag brand searches we track, and Glad accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about kitchen wrap and bag brands, Glad appeared in four of the five answers and Sistema in three. Glad was mentioned before Sistema in every answer.
Who do people search for more?
Sistema, about 6 searches for every 1 for Glad
Who does AI mention more?
Glad, mentioned in 4 of 5 answers, Sistema in 3
Who does AI recommend more?
Glad, named ahead of Sistema in every answer
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Top kitchen wrap and bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Glad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sistema was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Glad was listed before Sistema in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Glad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sistema3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stasher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ziploc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Handee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kitchen wrap and bag brands
5 answers
Asked ChatGPT
“Which kitchen wrap or bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kitchen wrap or bag brands in New Zealand?”
Asked ChatGPT
“What's the best kitchen wrap or bag brand in New Zealand for food storage?”
Searched Google, AI Overview
“storage bags nz”
Searched Google, AI Overview
“kitchen wrap brands”
- 1Glad
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Glad or Sistema more popular in search?
This chart shows how often people search Google for Glad and Sistema by name. Each line represents a brand's share of searches for all five kitchen wrap and bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sistema, Glad. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sistema | Ziploc | Glad | Handee | Stasher |
|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 13.6% | 12.2% | 3.4% | 1.5% |
| Nov 2025 | 68.7% | 14.4% | 12.2% | 2.8% | 1.9% |
| Dec 2025 | 71.6% | 12.6% | 11.5% | 2.9% | 1.4% |
| Jan 2026 | 75.5% | 11.4% | 9% | 2.3% | 1.8% |
| Feb 2026 | 69.6% | 17.1% | 9.5% | 2.4% | 1.3% |
| Mar 2026 | 65.7% | 17.1% | 12.9% | 2.9% | 1.5% |
| Apr 2026 | 65.9% | 16.7% | 12.6% | 3% | 1.8% |
| May 2026 | 65.4% | 16.7% | 12.9% | 3.7% | 1.2% |
| Jun 2026 | 66.8% | 18.6% | 10.9% | 2.6% | 1.1% |
| Jul 2026 | 66.6% | 19.1% | 9.5% | 3.7% | 1% |
| Aug 2026 | 67.6% | 17.9% | 10.5% | 3.1% | 0.99% |
| Sep 2026 | 65.3% | 17.9% | 11.4% | 4% | 1.4% |
How has the Glad and Sistema comparison changed over the last 12 months?
3 findings
- Sistema was ahead of Glad in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glad’s share of searches among kitchen wrap and bag brands in New Zealand moved from 12.2% to 11.4%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Sistema’s share of searches among kitchen wrap and bag brands in New Zealand moved from 69.4% to 65.3%, and its estimated monthly branded searches moved from 5.9K to 6K.
How did search popularity change for New Zealand kitchen wrap and bag brands in September 2026?
2 changes
In September 2026, Glad gained share of searches among kitchen wrap and bag brands in New Zealand, from 10.5% to 11.4%.
In September 2026, Sistema lost share of searches among kitchen wrap and bag brands in New Zealand, from 67.6% to 65.3%.
How are branded searches counted?
21 search terms
Brandwave collects information about searches that people make online using Glad’s and Sistema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glad
8 branded search terms
- glad bags
- glad bin bags
- glad cling wrap
- glad foil
- glad wrap
- glad wrap cutter
- glad zip bags
- gladwrap
Sistema
13 branded search terms
- sistema
- sistema bake it
- sistema bakery
- sistema bento
- sistema brilliance
- sistema cooler bag
- sistema klip it
- sistema nest it
- sistema plastic
- sistema plastics limited
- sistema takealongs
- sistema to go
- sistema ultra
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