How popular isAvanti Homewares?
In September 2026, people searched for Avanti Homewares by name about 110 times in New Zealand, a 57.1% increase from the previous year. These searches made up 0.45% of all New Zealand measuring spoons brand searches, placing Avanti Homewares fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about measuring spoons brands, Avanti Homewares appeared in two of the five answers and was the second most recommended of the five.
Avanti Homewares is the fifth most searched of 5 competitors and the second most recommended in AI answers.
Le CreusetShare of searches 45.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
KitchenAidShare of searches 37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TupperwareShare of searches 15.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OXOShare of searches 0.96%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Avanti HomewaresShare of searches 0.45%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top measuring spoons brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Avanti Homewares was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Avanti Homewares is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about measuring spoons brands
5 answers
Asked ChatGPT
“Which measuring spoons brand should I buy in New Zealand?”
- 1
OXO
- 1
Asked ChatGPT
“What are the best measuring spoons brands in New Zealand?”
Asked ChatGPT
“What's the best measuring spoons brand in New Zealand for baking at home?”
Searched Google, AI Overview
“measuring spoons nz”
Searched Google, AI Overview
“baking spoon set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which measuring spoons brands compete with Avanti Homewares?
Share of searches by month for Le Creuset, KitchenAid, Tupperware, Avanti Homewares. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | KitchenAid | Tupperware | OXO | Avanti Homewares |
|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 42.3% | 14.2% | 1.1% | 0.26% |
| Nov 2025 | 42.2% | 48.7% | 8.3% | 0.59% | 0.17% |
| Dec 2025 | 46% | 44.5% | 8.5% | 0.8% | 0.19% |
| Jan 2026 | 41.3% | 40.5% | 16.5% | 1.3% | 0.26% |
| Feb 2026 | 42.9% | 41.3% | 14.5% | 1.1% | 0.26% |
| Mar 2026 | 47.1% | 37.6% | 13.8% | 1.2% | 0.24% |
| Apr 2026 | 43.3% | 40.4% | 14.7% | 1.3% | 0.25% |
| May 2026 | 46.9% | 37.8% | 14% | 0.99% | 0.29% |
| Jun 2026 | 47.2% | 36.3% | 15.3% | 0.99% | 0.23% |
| Jul 2026 | 48% | 36.8% | 13.9% | 0.98% | 0.29% |
| Aug 2026 | 42% | 32.5% | 24.2% | 1.1% | 0.36% |
| Sep 2026 | 45.8% | 37% | 15.8% | 0.96% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 8.1K | -2.1% | +3.9 points | |
| 2, held 2nd | 37% | 6.5K | +2.2% | +4.5 points | |
| 3, held 3rd | 15.8% | 2.8K | -41.4% | -8.4 points | |
| 4, held 4th | 0.96% | 170 | -19% | -0.1 points | |
| 5, held 5th | 0.45% | 80 | +14.3% | +0.1 points |
45.8%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +3.9 points.
37%
Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +4.5 points.
15.8%
Held 3rd. 2.8K estimated branded searches, -41.4% vs prior month. Share -8.4 points.
4.
OXO0.96%
Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.
0.45%
Held 5th. 80 estimated branded searches, +14.3% vs prior month. Share +0.1 points.
Compare popularity between Avanti Homewares and its closest rivals
How has branded search demand for Avanti Homewares changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Avanti Homewares in New Zealand rose from 70 to 110.
- Across the 12 months ending September 2026, Avanti Homewares’ share of searches among measuring spoons brands in New Zealand held steady, from 0.26% to 0.45%.
How did search popularity change for New Zealand measuring spoons brands in September 2026?
4 changes

In September 2026, KitchenAid gained share of searches among measuring spoons brands in New Zealand, from 32.5% to 37%.

In September 2026, Le Creuset gained share of searches among measuring spoons brands in New Zealand, from 42% to 45.8%.

In September 2026, Tupperware lost share of searches among measuring spoons brands in New Zealand, from 24.2% to 15.8%.

Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026.
How are Avanti Homewares’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Avanti Homewares’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- avanti cup
- avanti egg poacher
- avanti homewares
- avanti jar opener
- avanti kitchenware
- avanti salad spinner
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Where does Avanti Homewares compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Measuring spoons brands | 5th of 5 | 0.45% | Shown above |
| Measuring cups brands | 5th of 5 | 0.52% | Show ranking |
| Keep cup brands | 6th of 6 | 0.46% | Show ranking |
| Salad spinner brands | 5th of 5 | 0.41% | Show ranking |
| Teapot brands | 6th of 6 | 1.6% | Show ranking |
| Kitchen utensil brands | 4th of 5 | 4.9% | Show ranking |
| Egg poacher brands | 3rd of 3 | 0.67% | Show ranking |
| Jar opener brands | 3rd of 3 | 3.2% | Show ranking |

Is Avanti Homewares your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.