Brandwave

How popular isAvanti Homewares?

In September 2026, people searched for Avanti Homewares by name about 110 times in New Zealand, a 57.1% increase from the previous year. These searches made up 0.45% of all New Zealand measuring spoons brand searches, placing Avanti Homewares fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about measuring spoons brands, Avanti Homewares appeared in two of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Avanti Homewares is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. Le CreusetShare of searches 45.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TupperwareShare of searches 15.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OXOShare of searches 0.96%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Avanti HomewaresShare of searches 0.45%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top measuring spoons brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Avanti Homewares was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Avanti Homewares is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Le Creuset–
  4. KitchenAid–
  5. Tupperware–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring spoons brands

5 answers
  • Asked ChatGPT

    “Which measuring spoons brand should I buy in New Zealand?”

    1. 1OXO
  • Asked ChatGPT

    “What are the best measuring spoons brands in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares
  • Asked ChatGPT

    “What's the best measuring spoons brand in New Zealand for baking at home?”

    1. 1OXO
    2. 2Avanti Homewares
  • Searched Google, AI Overview

    “measuring spoons nz”

    1. Searched Google, AI Overview

      “baking spoon set”

      1. 1Le Creuset

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which measuring spoons brands compete with Avanti Homewares?

    Avanti Homewares against measuring spoons brands in New Zealand, by month

    Share of searches by month for Le Creuset, KitchenAid, Tupperware, Avanti Homewares. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLe CreusetKitchenAidTupperwareOXOAvanti Homewares
    Oct 202542.2%42.3%14.2%1.1%0.26%
    Nov 202542.2%48.7%8.3%0.59%0.17%
    Dec 202546%44.5%8.5%0.8%0.19%
    Jan 202641.3%40.5%16.5%1.3%0.26%
    Feb 202642.9%41.3%14.5%1.1%0.26%
    Mar 202647.1%37.6%13.8%1.2%0.24%
    Apr 202643.3%40.4%14.7%1.3%0.25%
    May 202646.9%37.8%14%0.99%0.29%
    Jun 202647.2%36.3%15.3%0.99%0.23%
    Jul 202648%36.8%13.9%0.98%0.29%
    Aug 202642%32.5%24.2%1.1%0.36%
    Sep 202645.8%37%15.8%0.96%0.45%
    1. 1.Le Creuset

      45.8%

      Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +3.9 points.

    2. Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +4.5 points.

    3. 3.Tupperware

      15.8%

      Held 3rd. 2.8K estimated branded searches, -41.4% vs prior month. Share -8.4 points.

    4. 4.OXO

      0.96%

      Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.

    5. Held 5th. 80 estimated branded searches, +14.3% vs prior month. Share +0.1 points.

    Compare popularity between Avanti Homewares and its closest rivals

    How has branded search demand for Avanti Homewares changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Avanti Homewares in New Zealand rose from 70 to 110.
    • Across the 12 months ending September 2026, Avanti Homewares’ share of searches among measuring spoons brands in New Zealand held steady, from 0.26% to 0.45%.

    How did search popularity change for New Zealand measuring spoons brands in September 2026?

    4 changes
    1. In September 2026, KitchenAid gained share of searches among measuring spoons brands in New Zealand, from 32.5% to 37%.

    2. In September 2026, Le Creuset gained share of searches among measuring spoons brands in New Zealand, from 42% to 45.8%.

    3. In September 2026, Tupperware lost share of searches among measuring spoons brands in New Zealand, from 24.2% to 15.8%.

    4. Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026.

    How are Avanti Homewares’ branded searches counted?

    6 search terms

    Brandwave collects information about searches that people make online using Avanti Homewares’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • avanti cup
    • avanti egg poacher
    • avanti homewares
    • avanti jar opener
    • avanti kitchenware
    • avanti salad spinner

    Do you work for Avanti Homewares? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Avanti Homewares compete?

    Avanti Homewares is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Measuring spoons brands5th of 50.45%Shown above
    Measuring cups brands5th of 50.52%Show ranking
    Keep cup brands6th of 60.46%Show ranking
    Salad spinner brands5th of 50.41%Show ranking
    Teapot brands6th of 61.6%Show ranking
    Kitchen utensil brands4th of 54.9%Show ranking
    Egg poacher brands3rd of 30.67%Show ranking
    Jar opener brands3rd of 33.2%Show ranking
    Creator with pink hair and a pink jacket

    Is Avanti Homewares your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.