Brandwave

How popular isAvanti Homewares?

In September 2026, people searched for Avanti Homewares by name about 110 times in New Zealand, a 57.1% increase from the previous year. These searches made up 4.9% of all New Zealand kitchen utensil brand searches, placing Avanti Homewares fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about kitchen utensil brands, Avanti Homewares appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Avanti Homewares is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. WiltshireShare of searches 44.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Joseph JosephShare of searches 36.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. OXOShare of searches 10.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Avanti HomewaresShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. ZylissShare of searches 4.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Avanti Homewares website (opens in a new tab)

Follow Avanti Homewares and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top kitchen utensil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Avanti Homewares was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Avanti Homewares is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Joseph Joseph2nd
  3. Wiltshire3rd
  4. Avanti Homewares4th
  5. Zyliss5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Joseph Joseph5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wiltshire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avanti Homewares3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zyliss1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen utensil brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kitchen utensil brands compete with Avanti Homewares?

Avanti Homewares against kitchen utensil brands in New Zealand, by month

Share of searches by month for Wiltshire, Joseph Joseph, OXO, Avanti Homewares, Zyliss. The figures are in the table below the chart.

View monthly share of searches table
MonthWiltshireJoseph JosephOXOAvanti HomewaresZyliss
Oct 202539.1%39.1%11.3%2.6%7.9%
Nov 202537.6%45.9%8.9%2.5%5.1%
Dec 202535.3%43.1%12.6%3%6%
Jan 202634.3%41.9%15.1%2.9%5.8%
Feb 202643.7%35.6%12.6%3%5.2%
Mar 202639.3%39.3%14%2.7%4.7%
Apr 202639.3%39.3%14%2.7%4.7%
May 202645%36.9%10.6%3.1%4.4%
Jun 202645.3%37.1%10.7%2.5%4.4%
Jul 202659.1%26.8%7.7%2.3%4.1%
Aug 202644.9%36.7%10.7%3.6%4.1%
Sep 202644.2%36.2%10.4%4.9%4.3%

  1. 1.Wiltshire

    44.2%

    Held 1st. 720 estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  2. 2.Joseph Joseph

    36.2%

    Held 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  3. 3.OXO

    10.4%

    Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.3 points.

  4. 4.Avanti Homewares

    4.9%

    Moved from 5th to 4th. 80 estimated branded searches, +14.3% vs prior month. Share +1.3 points.

  5. 5.Zyliss

    4.3%

    Moved from 4th to 5th. 70 estimated branded searches, -12.5% vs prior month. Share +0.2 points.

Compare popularity between Avanti Homewares and its closest rivals

How has branded search demand for Avanti Homewares changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Avanti Homewares in New Zealand rose from 70 to 110.
  • Across the 12 months ending September 2026, Avanti Homewares’ share of searches among kitchen utensil brands in New Zealand increased from 2.6% to 4.9%.
  • Across the 12 months ending September 2026, Avanti Homewares’ share of searches among kitchen utensil brands in New Zealand peaked at 4.9% in September 2026 and was lowest at 2.3% in July 2026.
  • Across the 12 months ending September 2026, Avanti Homewares rose from 5th to 4th among kitchen utensil brands in New Zealand.

How did search popularity change for New Zealand kitchen utensil brands in September 2026?

4 changes

  1. In September 2026, Avanti Homewares overtook Zyliss to rank 4th among kitchen utensil brands in New Zealand, with 4.9% of the searches.

  2. In September 2026, Wiltshire lost share of searches among kitchen utensil brands in New Zealand, from 44.9% to 44.2%.

  3. In September 2026, Joseph Joseph lost share of searches among kitchen utensil brands in New Zealand, from 36.7% to 36.2%.

  4. Estimated monthly branded searches for Zyliss in New Zealand fell 41.7% over 12 measured months, from 120 to 70 in September 2026.

How are Avanti Homewares’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Avanti Homewares’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • avanti cup
  • avanti egg poacher
  • avanti homewares
  • avanti jar opener
  • avanti kitchenware
  • avanti salad spinner

Do you work for Avanti Homewares? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Avanti Homewares compete?

Avanti Homewares is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Measuring spoons brands5th of 50.45%Show ranking
Measuring cups brands5th of 50.52%Show ranking
Keep cup brands6th of 60.46%Show ranking
Salad spinner brands5th of 50.41%Show ranking
Teapot brands6th of 61.6%Show ranking
Kitchen utensil brands4th of 54.9%Shown above
Egg poacher brands3rd of 30.67%Show ranking
Jar opener brands3rd of 33.2%Show ranking
Creator with pink hair and a pink jacket

Is Avanti Homewares your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free