Brandwave

Avanti Homewares vs OXO:Which is more popular?

In September 2026, OXO had more branded searches than Avanti Homewares among measuring spoons brands in New Zealand. OXO had about 170 branded searches, while Avanti Homewares had 80. OXO made up 0.96% of all measuring spoons brand searches we track, and Avanti Homewares accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about measuring spoons brands, OXO appeared in three of the five answers and Avanti Homewares in two. OXO was mentioned before Avanti Homewares in every answer.

Among measuring spoons brands in New Zealand in September 2026

Who do people search for more?

OXO, about 2 searches for every 1 for Avanti Homewares

OXO 170 searchesAvanti Homewares 80 searches

Who does AI mention more?

OXO, mentioned in 3 of 5 answers, Avanti Homewares in 2

OXO in 3 of 5Avanti Homewares in 2 of 5

Who does AI recommend more?

OXO, named ahead of Avanti Homewares in every answer

OXO first in 2Avanti Homewares never first

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Top measuring spoons brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Avanti Homewares was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was listed before Avanti Homewares in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Le Creuset–
  4. KitchenAid–
  5. Tupperware–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring spoons brands

5 answers

  • Asked ChatGPT

    “Which measuring spoons brand should I buy in New Zealand?”

    1. 1OXO

  • Asked ChatGPT

    “What are the best measuring spoons brands in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares

  • Asked ChatGPT

    “What's the best measuring spoons brand in New Zealand for baking at home?”

    1. 1OXO
    2. 2Avanti Homewares

  • Searched Google, AI Overview

    “measuring spoons nz”

    1. Searched Google, AI Overview

      “baking spoon set”

      1. 1Le Creuset

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Avanti Homewares or OXO more popular in search?

    This chart shows how often people search Google for Avanti Homewares and OXO by name. Each line represents a brand's share of searches for all five measuring spoons brands we track, month by month, from searches in New Zealand.

    Avanti Homewares and OXO among measuring spoons brands in New Zealand, by month

    Share of searches by month for OXO, Avanti Homewares. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLe CreusetKitchenAidTupperwareOXOAvanti Homewares
    Oct 202542.2%42.3%14.2%1.1%0.26%
    Nov 202542.2%48.7%8.3%0.59%0.17%
    Dec 202546%44.5%8.5%0.8%0.19%
    Jan 202641.3%40.5%16.5%1.3%0.26%
    Feb 202642.9%41.3%14.5%1.1%0.26%
    Mar 202647.1%37.6%13.8%1.2%0.24%
    Apr 202643.3%40.4%14.7%1.3%0.25%
    May 202646.9%37.8%14%0.99%0.29%
    Jun 202647.2%36.3%15.3%0.99%0.23%
    Jul 202648%36.8%13.9%0.98%0.29%
    Aug 202642%32.5%24.2%1.1%0.36%
    Sep 202645.8%37%15.8%0.96%0.45%

    How has the Avanti Homewares and OXO comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand measuring spoons brands in September 2026?

    1 change

    1. Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Avanti Homewares’ and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Avanti Homewares

    3 branded search terms

    • avanti cup
    • avanti jar opener
    • avanti salad spinner

    OXO

    1 branded search term

    • oxo good grips

    How the Brand Demand Index is measured

    Other head-to-heads among measuring spoons brands

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