Brandwave

OXO vs Smeg:Which is more popular?

In September 2026, Smeg had more branded searches than OXO among coffee maker brands in New Zealand. Smeg had about 8,940 branded searches, while OXO had 170. Smeg made up 18.2% of all coffee maker brand searches we track, and OXO accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, neither OXO nor Smeg appeared in any of the five answers.

Among coffee maker brands in New Zealand in September 2026

Who do people search for more?

Smeg, about 53 searches for every 1 for OXO

Smeg 8.9K searchesOXO 170 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

OXO in 0 of 5Smeg in 0 of 5

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Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither OXO nor Smeg showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Nespresso3rd
  4. Moccamaster4th
  5. Jura5th
  6. Smeg–
  7. Miele–
  8. OXO–
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nespresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moccamaster2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is OXO or Smeg more popular in search?

This chart shows how often people search Google for OXO and Smeg by name. Each line represents a brand's share of searches for all nine coffee maker brands we track, month by month, from searches in New Zealand.

OXO and Smeg among coffee maker brands in New Zealand, by month

Share of searches by month for Smeg, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoBrevilleSmegDe'LonghiMieleMoccamasterJuraOXOBraun
Oct 202545.5%24%10.4%10.2%6.6%2.3%0.59%0.39%0.02%
Nov 202543.8%25.6%9.9%9.8%8.1%1.9%0.62%0.27%0.02%
Dec 202548.1%25.2%8.3%10.4%5.2%1.9%0.5%0.4%0.02%
Jan 202647.1%24.3%8.5%10.8%6.3%2%0.47%0.58%0.02%
Feb 202646.9%22.6%8.2%11%7.8%2.4%0.57%0.46%0.03%
Mar 202644.2%24%9%11.4%8.2%2.2%0.42%0.52%0.02%
Apr 202642.3%26.8%8.5%13.1%6.5%2%0.47%0.47%0.02%
May 202644.1%24.9%7.5%13.4%7.4%1.8%0.43%0.35%0.02%
Jun 202640.4%25.3%9.8%14%7.6%2%0.58%0.38%0.02%
Jul 202635%24.2%19.3%12.8%5.3%2.5%0.61%0.32%0.02%
Aug 202634.2%22.4%23%12.6%5.1%1.8%0.58%0.38%0.02%
Sep 202637.2%24.5%18.2%11.7%5.7%1.8%0.53%0.35%0.02%

How has the OXO and Smeg comparison changed over the last 12 months?

3 findings
  • Smeg was ahead of OXO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OXO’s share of searches among coffee maker brands in New Zealand moved from 0.39% to 0.35%, and its estimated monthly branded searches held steady at 170.
  • Across the 12 months ending September 2026, Smeg’s share of searches among coffee maker brands in New Zealand moved from 10.4% to 18.2%, and its estimated monthly branded searches moved from 4.5K to 8.9K.

How did search popularity change for New Zealand coffee maker brands in September 2026?

2 changes

  1. In September 2026, Breville overtook Smeg to rank 2nd among coffee maker brands in New Zealand, with 24.5% of the searches.

  2. In September 2026, Smeg lost share of searches among coffee maker brands in New Zealand, from 23% to 18.2%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using OXO’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OXO

1 branded search term

  • oxo good grips

Smeg

10 branded search terms

  • smeg
  • smeg aus
  • smeg cocotte
  • smeg coffee machine
  • smeg kitchen
  • smeg microwaves
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stoves

How the Brand Demand Index is measured

Other head-to-heads among coffee maker brands

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