Brandwave

How popular isOXO?

In September 2026, people searched for OXO by name about 170 times in New Zealand, about the same as the previous year. These searches made up 2.3% of all New Zealand lemon juicer brand searches, placing OXO third out of three brands. When we asked both ChatGPT and Google AI Overviews about lemon juicer brands, OXO appeared in two of the five answers.

Search and AI answers in September 2026

OXO is the third most searched of 3 competitors.

  1. KitchenAidShare of searches 89.6%Mentioned in 1 of 5 AI answers
  2. Joseph JosephShare of searches 8.1%Mentioned in 1 of 5 AI answers
  3. OXOShare of searches 2.3%Mentioned in 2 of 5 AI answers
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Top lemon juicer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about lemon juicer brands

5 answers

  • Asked ChatGPT

    “Which lemon juicer brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best lemon juicer brands in New Zealand?”

      1. 1OXO

    2. Asked ChatGPT

      “What's the best lemon juicer brand in New Zealand for fresh citrus juice?”

      1. Searched Google, AI Overview

        “best lemon juicer”

        1. 1Joseph Joseph

      2. Searched Google, AI Overview

        “citrus juicer nz”

        1. 1OXO
        2. 2KitchenAid

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which lemon juicer brands compete with OXO?

      OXO against lemon juicer brands in New Zealand, by month

      Share of searches by month for KitchenAid, Joseph Joseph, OXO. The figures are in the table below the chart.

      View monthly share of searches table
      MonthKitchenAidJoseph JosephOXO
      Oct 202589.7%8%2.3%
      Nov 202593%5.8%1.1%
      Dec 202592.7%5.7%1.7%
      Jan 202688.9%8.1%2.9%
      Feb 202690.6%6.9%2.4%
      Mar 202688.8%8.3%2.9%
      Apr 202688.8%8.2%2.9%
      May 202689.5%8.2%2.4%
      Jun 202689.2%8.4%2.4%
      Jul 202689.4%8.2%2.4%
      Aug 202687.3%9.8%2.9%
      Sep 202689.6%8.1%2.3%

      1. 1.KitchenAid

        89.6%

        Held 1st. 6.5K estimated branded searches, +2.2% vs prior month. Share +2.3 points.

      2. 2.Joseph Joseph

        8.1%

        Held 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -1.7 points.

      3. 3.OXO

        2.3%

        Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.5 points.

      Compare popularity between OXO and its closest rivals

      Every comparison with OXO

      31 comparisons

      How has branded search demand for OXO changed in New Zealand over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for OXO in New Zealand held steady at 170.
      • Across the 12 months ending September 2026, OXO’s share of searches among lemon juicer brands in New Zealand peaked at 2.9% in March 2026 and was lowest at 1.1% in November 2025.

      How did search popularity change for New Zealand lemon juicer brands in September 2026?

      3 changes

      1. In September 2026, KitchenAid gained share of searches among lemon juicer brands in New Zealand, from 87.3% to 89.6%.

      2. In September 2026, Joseph Joseph lost share of searches among lemon juicer brands in New Zealand, from 9.8% to 8.1%.

      3. In September 2026, OXO lost share of searches among lemon juicer brands in New Zealand, from 2.9% to 2.3%.

      How are OXO’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • oxo good grips

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      How the Brand Demand Index is measured

      Where does OXO compete?

      OXO is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Coffee maker brands8th of 90.35%Show ranking
      Kitchen scale brands4th of 60.88%Show ranking
      Measuring spoons brands4th of 50.96%Show ranking
      Tea infuser brands6th of 71%Show ranking
      Measuring cups brands4th of 51.1%Show ranking
      Loaf pan brands3rd of 41.9%Show ranking
      Salad spinner brands3rd of 52.3%Show ranking
      Lemon juicer brands3rd of 32.3%Shown above
      Grill brush brands5th of 52.4%Show ranking
      Potato peeler brands3rd of 34.3%Show ranking
      Poultry shears brands3rd of 58.7%Show ranking
      Kitchen utensil brands3rd of 510.4%Show ranking
      Measuring jug brands3rd of 311.5%Show ranking
      Jar opener brands2nd of 313.5%Show ranking
      Herb cutter brands2nd of 320.5%Show ranking
      Food scale brands2nd of 421.3%Show ranking
      Creator with pink hair and a pink jacket

      Is OXO your brand?

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