Brandwave

OXO vs Weber:Which is more popular?

In September 2026, Weber had more branded searches than OXO among grill brush brands in New Zealand. Weber had about 320 branded searches, while OXO had 170. Weber made up 4.6% of all grill brush brand searches we track, and OXO accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about grill brush brands, Weber appeared in two of the five answers and OXO in none.

Among grill brush brands in New Zealand in September 2026

Who do people search for more?

Weber, about 88% more searches than OXO

Weber 320 searchesOXO 170 searches

Who does AI mention more?

Weber, mentioned in 2 of 5 answers, OXO in 0

Weber in 2 of 5OXO in 0 of 5

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Top grill brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weber was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jumbuck1st
  2. Weber2nd
  3. Scrub Daddy3rd
  4. Traeger3rd
  5. OXO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jumbuck3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scrub Daddy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weber2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grill brush brands

5 answers
  • Asked ChatGPT

    “Which grill brush brand should I buy in New Zealand?”

    1. 1Jumbuck
    2. 2Scrub Daddy
  • Asked ChatGPT

    “What are the best grill brush brands in New Zealand?”

    1. 1Weber
    2. 2Traeger
    3. 3Jumbuck
    4. 4Scrub Daddy
  • Asked ChatGPT

    “What's the best grill brush brand in New Zealand for a barbecue grill?”

    1. 1Weber
  • Searched Google, AI Overview

    “bbq cleaning brush”

    1. 1Jumbuck
  • Searched Google, AI Overview

    “barbecue brush”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is OXO or Weber more popular in search?

    This chart shows how often people search Google for OXO and Weber by name. Each line represents a brand's share of searches for all five grill brush brands we track, month by month, from searches in New Zealand.

    OXO and Weber among grill brush brands in New Zealand, by month

    Share of searches by month for Weber, OXO. The figures are in the table below the chart.

    View monthly share of searches table
    MonthScrub DaddyTraegerJumbuckWeberOXO
    Oct 202538.6%34.4%21.3%3.5%2.3%
    Nov 202534.2%37.2%22.4%4.6%1.6%
    Dec 202527.3%43.6%22.6%4.5%2%
    Jan 202642.1%31.7%18.7%4.6%3%
    Feb 202650%31%12.4%3.6%2.9%
    Mar 202653.1%29.7%10.8%2.6%3.8%
    Apr 202648.8%34.8%9.9%2.9%3.5%
    May 202643.9%38.4%10.8%3.8%3.1%
    Jun 202654.2%31.6%9%2.1%3.2%
    Jul 202649.5%33.1%10.1%4.4%2.9%
    Aug 202645.5%33.3%13.8%4.1%3.3%
    Sep 202641.6%32.7%18.7%4.6%2.4%

    How has the OXO and Weber comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 4 times in the 12 months ending September 2026: OXO took it in March 2026, Weber took it in May 2026, OXO took it in June 2026, Weber took it in July 2026.
    • Across the 12 months ending September 2026, OXO’s share of searches among grill brush brands in New Zealand moved from 2.3% to 2.4%, and its estimated monthly branded searches held steady at 170.
    • Across the 12 months ending September 2026, Weber’s share of searches among grill brush brands in New Zealand moved from 3.5% to 4.6%, and its estimated monthly branded searches moved from 260 to 320.

    How did search popularity change for New Zealand grill brush brands in September 2026?

    2 changes
    1. In September 2026, Weber gained share of searches among grill brush brands in New Zealand, from 4.1% to 4.6%.

    2. In September 2026, OXO lost share of searches among grill brush brands in New Zealand, from 3.3% to 2.4%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using OXO’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    OXO

    1 branded search term

    • oxo good grips

    Weber

    1 branded search term

    • bbq kettle weber

    How the Brand Demand Index is measured

    Other head-to-heads among grill brush brands

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