Brandwave

How popular isScrub Daddy?

In September 2026, people searched for Scrub Daddy by name about 2,900 times in New Zealand, about the same as the previous year. These searches made up 41.6% of all New Zealand grill brush brand searches, placing Scrub Daddy first out of five brands. When we asked both ChatGPT and Google AI Overviews about grill brush brands, Scrub Daddy appeared in two of the five answers and was the joint third most recommended of the five.

Search and AI answers in September 2026

Scrub Daddy is the most searched of 5 competitors and the joint third most recommended in AI answers.

  1. Scrub DaddyShare of searches 41.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. TraegerShare of searches 32.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. JumbuckShare of searches 18.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. WeberShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. OXOShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top grill brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scrub Daddy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Scrub Daddy is the joint third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jumbuck1st
  2. Weber2nd
  3. Scrub Daddy3rd
  4. Traeger3rd
  5. OXO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jumbuck3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scrub Daddy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weber2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grill brush brands

5 answers

  • Asked ChatGPT

    “Which grill brush brand should I buy in New Zealand?”

    1. 1Jumbuck
    2. 2Scrub Daddy

  • Asked ChatGPT

    “What are the best grill brush brands in New Zealand?”

    1. 1Weber
    2. 2Traeger
    3. 3Jumbuck
    4. 4Scrub Daddy

  • Asked ChatGPT

    “What's the best grill brush brand in New Zealand for a barbecue grill?”

    1. 1Weber

  • Searched Google, AI Overview

    “bbq cleaning brush”

    1. 1Jumbuck

  • Searched Google, AI Overview

    “barbecue brush”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which grill brush brands compete with Scrub Daddy?

    Scrub Daddy against grill brush brands in New Zealand, by month

    Share of searches by month for Scrub Daddy, Traeger, Jumbuck, Weber, OXO. The figures are in the table below the chart.

    View monthly share of searches table
    MonthScrub DaddyTraegerJumbuckWeberOXO
    Oct 202538.6%34.4%21.3%3.5%2.3%
    Nov 202534.2%37.2%22.4%4.6%1.6%
    Dec 202527.3%43.6%22.6%4.5%2%
    Jan 202642.1%31.7%18.7%4.6%3%
    Feb 202650%31%12.4%3.6%2.9%
    Mar 202653.1%29.7%10.8%2.6%3.8%
    Apr 202648.8%34.8%9.9%2.9%3.5%
    May 202643.9%38.4%10.8%3.8%3.1%
    Jun 202654.2%31.6%9%2.1%3.2%
    Jul 202649.5%33.1%10.1%4.4%2.9%
    Aug 202645.5%33.3%13.8%4.1%3.3%
    Sep 202641.6%32.7%18.7%4.6%2.4%

    1. 1.Scrub Daddy

      41.6%

      Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share -3.9 points.

    2. 2.Traeger

      32.7%

      Held 2nd. 2.3K estimated branded searches, +7.5% vs prior month. Share -0.6 points.

    3. 3.Jumbuck

      18.7%

      Held 3rd. 1.3K estimated branded searches, +47.7% vs prior month. Share +4.8 points.

    4. 4.Weber

      4.6%

      Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share +0.5 points.

    5. 5.OXO

      2.4%

      Held 5th. 170 estimated branded searches, -19% vs prior month. Share -0.9 points.

    Compare popularity between Scrub Daddy and its closest rivals

    Every comparison with Scrub Daddy

    4 comparisons

    How has branded search demand for Scrub Daddy changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Scrub Daddy in New Zealand held steady at 2.9K.
    • Across the 12 months ending September 2026, Scrub Daddy’s share of searches among grill brush brands in New Zealand increased from 38.6% to 41.6%.
    • Across the 12 months ending September 2026, Scrub Daddy’s share of searches among grill brush brands in New Zealand peaked at 54.2% in June 2026 and was lowest at 27.3% in December 2025.

    How did search popularity change for New Zealand grill brush brands in September 2026?

    5 changes

    1. In September 2026, Jumbuck gained share of searches among grill brush brands in New Zealand, from 13.8% to 18.7%.

    2. In September 2026, Weber gained share of searches among grill brush brands in New Zealand, from 4.1% to 4.6%.

    3. In September 2026, Scrub Daddy lost share of searches among grill brush brands in New Zealand, from 45.5% to 41.6%.

    4. In September 2026, OXO lost share of searches among grill brush brands in New Zealand, from 3.3% to 2.4%.

    5. In September 2026, Traeger lost share of searches among grill brush brands in New Zealand, from 33.3% to 32.7%.

    How are Scrub Daddy’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Scrub Daddy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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