Brandwave

Jumbuck vs Scrub Daddy:Which is more popular?

In September 2026, Scrub Daddy had more branded searches than Jumbuck among grill brush brands in New Zealand. Scrub Daddy had about 2,900 branded searches, while Jumbuck had 1,300. Scrub Daddy made up 41.6% of all grill brush brand searches we track, and Jumbuck accounted for 18.7%. When we asked ChatGPT and Google AI Overviews about grill brush brands, Jumbuck appeared in three of the five answers and Scrub Daddy in two. Jumbuck was mentioned before Scrub Daddy in every answer.

Among grill brush brands in New Zealand in September 2026

Who do people search for more?

Scrub Daddy, about 2 searches for every 1 for Jumbuck

Scrub Daddy 2.9K searchesJumbuck 1.3K searches

Who does AI mention more?

Jumbuck, mentioned in 3 of 5 answers, Scrub Daddy in 2

Jumbuck in 3 of 5Scrub Daddy in 2 of 5

Who does AI recommend more?

Jumbuck, named ahead of Scrub Daddy in every answer

Jumbuck first in 2Scrub Daddy never first

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Top grill brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jumbuck was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Scrub Daddy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jumbuck was listed before Scrub Daddy in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jumbuck1st
  2. Weber2nd
  3. Scrub Daddy3rd
  4. Traeger3rd
  5. OXO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jumbuck3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scrub Daddy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weber2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grill brush brands

5 answers
  • Asked ChatGPT

    “Which grill brush brand should I buy in New Zealand?”

    1. 1Jumbuck
    2. 2Scrub Daddy
  • Asked ChatGPT

    “What are the best grill brush brands in New Zealand?”

    1. 1Weber
    2. 2Traeger
    3. 3Jumbuck
    4. 4Scrub Daddy
  • Asked ChatGPT

    “What's the best grill brush brand in New Zealand for a barbecue grill?”

    1. 1Weber
  • Searched Google, AI Overview

    “bbq cleaning brush”

    1. 1Jumbuck
  • Searched Google, AI Overview

    “barbecue brush”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Jumbuck or Scrub Daddy more popular in search?

    This chart shows how often people search Google for Jumbuck and Scrub Daddy by name. Each line represents a brand's share of searches for all five grill brush brands we track, month by month, from searches in New Zealand.

    Jumbuck and Scrub Daddy among grill brush brands in New Zealand, by month

    Share of searches by month for Scrub Daddy, Jumbuck. The figures are in the table below the chart.

    View monthly share of searches table
    MonthScrub DaddyTraegerJumbuckWeberOXO
    Oct 202538.6%34.4%21.3%3.5%2.3%
    Nov 202534.2%37.2%22.4%4.6%1.6%
    Dec 202527.3%43.6%22.6%4.5%2%
    Jan 202642.1%31.7%18.7%4.6%3%
    Feb 202650%31%12.4%3.6%2.9%
    Mar 202653.1%29.7%10.8%2.6%3.8%
    Apr 202648.8%34.8%9.9%2.9%3.5%
    May 202643.9%38.4%10.8%3.8%3.1%
    Jun 202654.2%31.6%9%2.1%3.2%
    Jul 202649.5%33.1%10.1%4.4%2.9%
    Aug 202645.5%33.3%13.8%4.1%3.3%
    Sep 202641.6%32.7%18.7%4.6%2.4%

    How has the Jumbuck and Scrub Daddy comparison changed over the last 12 months?

    3 findings
    • Scrub Daddy was ahead of Jumbuck in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Jumbuck’s share of searches among grill brush brands in New Zealand moved from 21.3% to 18.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
    • Across the 12 months ending September 2026, Scrub Daddy’s share of searches among grill brush brands in New Zealand moved from 38.6% to 41.6%, and its estimated monthly branded searches held steady at 2.9K.

    How did search popularity change for New Zealand grill brush brands in September 2026?

    2 changes
    1. In September 2026, Jumbuck gained share of searches among grill brush brands in New Zealand, from 13.8% to 18.7%.

    2. In September 2026, Scrub Daddy lost share of searches among grill brush brands in New Zealand, from 45.5% to 41.6%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Jumbuck’s and Scrub Daddy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Jumbuck

    1 branded search term

    • jumbuck bbq

    Scrub Daddy

    1 branded search term

    • scrub daddy

    How the Brand Demand Index is measured

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