Brandwave

How popular isOXO?

In September 2026, people searched for OXO by name about 170 times in New Zealand, about the same as the previous year. These searches made up 2.4% of all New Zealand grill brush brand searches, placing OXO fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about grill brush brands, OXO did not appear in any of the answers.

Search and AI answers in September 2026

OXO is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. Scrub DaddyShare of searches 41.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. TraegerShare of searches 32.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. JumbuckShare of searches 18.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. WeberShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. OXOShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top grill brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jumbuck1st
  2. Weber2nd
  3. Scrub Daddy3rd
  4. Traeger3rd
  5. OXO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jumbuck3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scrub Daddy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weber2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grill brush brands

5 answers

  • Asked ChatGPT

    “Which grill brush brand should I buy in New Zealand?”

    1. 1Jumbuck
    2. 2Scrub Daddy

  • Asked ChatGPT

    “What are the best grill brush brands in New Zealand?”

    1. 1Weber
    2. 2Traeger
    3. 3Jumbuck
    4. 4Scrub Daddy

  • Asked ChatGPT

    “What's the best grill brush brand in New Zealand for a barbecue grill?”

    1. 1Weber

  • Searched Google, AI Overview

    “bbq cleaning brush”

    1. 1Jumbuck

  • Searched Google, AI Overview

    “barbecue brush”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which grill brush brands compete with OXO?

    OXO against grill brush brands in New Zealand, by month

    Share of searches by month for Scrub Daddy, Traeger, Jumbuck, Weber, OXO. The figures are in the table below the chart.

    View monthly share of searches table
    MonthScrub DaddyTraegerJumbuckWeberOXO
    Oct 202538.6%34.4%21.3%3.5%2.3%
    Nov 202534.2%37.2%22.4%4.6%1.6%
    Dec 202527.3%43.6%22.6%4.5%2%
    Jan 202642.1%31.7%18.7%4.6%3%
    Feb 202650%31%12.4%3.6%2.9%
    Mar 202653.1%29.7%10.8%2.6%3.8%
    Apr 202648.8%34.8%9.9%2.9%3.5%
    May 202643.9%38.4%10.8%3.8%3.1%
    Jun 202654.2%31.6%9%2.1%3.2%
    Jul 202649.5%33.1%10.1%4.4%2.9%
    Aug 202645.5%33.3%13.8%4.1%3.3%
    Sep 202641.6%32.7%18.7%4.6%2.4%

    1. 1.Scrub Daddy

      41.6%

      Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share -3.9 points.

    2. 2.Traeger

      32.7%

      Held 2nd. 2.3K estimated branded searches, +7.5% vs prior month. Share -0.6 points.

    3. 3.Jumbuck

      18.7%

      Held 3rd. 1.3K estimated branded searches, +47.7% vs prior month. Share +4.8 points.

    4. 4.Weber

      4.6%

      Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share +0.5 points.

    5. 5.OXO

      2.4%

      Held 5th. 170 estimated branded searches, -19% vs prior month. Share -0.9 points.

    Compare popularity between OXO and its closest rivals

    Every comparison with OXO

    31 comparisons

    How has branded search demand for OXO changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for OXO in New Zealand held steady at 170.
    • Across the 12 months ending September 2026, OXO’s share of searches among grill brush brands in New Zealand peaked at 3.8% in March 2026 and was lowest at 1.6% in November 2025.

    How did search popularity change for New Zealand grill brush brands in September 2026?

    5 changes

    1. In September 2026, Jumbuck gained share of searches among grill brush brands in New Zealand, from 13.8% to 18.7%.

    2. In September 2026, Weber gained share of searches among grill brush brands in New Zealand, from 4.1% to 4.6%.

    3. In September 2026, Scrub Daddy lost share of searches among grill brush brands in New Zealand, from 45.5% to 41.6%.

    4. In September 2026, OXO lost share of searches among grill brush brands in New Zealand, from 3.3% to 2.4%.

    5. In September 2026, Traeger lost share of searches among grill brush brands in New Zealand, from 33.3% to 32.7%.

    How are OXO’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • oxo good grips

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    How the Brand Demand Index is measured

    Where does OXO compete?

    OXO is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Coffee maker brands8th of 90.35%Show ranking
    Kitchen scale brands4th of 60.88%Show ranking
    Measuring spoons brands4th of 50.96%Show ranking
    Tea infuser brands6th of 71%Show ranking
    Measuring cups brands4th of 51.1%Show ranking
    Loaf pan brands3rd of 41.9%Show ranking
    Salad spinner brands3rd of 52.3%Show ranking
    Lemon juicer brands3rd of 32.3%Show ranking
    Grill brush brands5th of 52.4%Shown above
    Potato peeler brands3rd of 34.3%Show ranking
    Poultry shears brands3rd of 58.7%Show ranking
    Kitchen utensil brands3rd of 510.4%Show ranking
    Measuring jug brands3rd of 311.5%Show ranking
    Jar opener brands2nd of 313.5%Show ranking
    Herb cutter brands2nd of 320.5%Show ranking
    Food scale brands2nd of 421.3%Show ranking
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