Brandwave

KitchenAid vs OXO:Which is more popular?

In September 2026, KitchenAid had more branded searches than OXO among kitchen scale brands in New Zealand. KitchenAid had about 6,530 branded searches, while OXO had 170. KitchenAid made up 33.9% of all kitchen scale brand searches we track, and OXO accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about kitchen scale brands, OXO appeared in two of the five answers and KitchenAid in none.

Among kitchen scale brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 38 searches for every 1 for OXO

KitchenAid 6.5K searchesOXO 170 searches

Who does AI mention more?

OXO, mentioned in 2 of 5 answers, KitchenAid in 0

OXO in 2 of 5KitchenAid in 0 of 5

Who does AI recommend more?

OXO, the only one of the two named

OXO first in 2KitchenAid never named

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Top kitchen scale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salter1st
  2. Soehnle2nd
  3. OXO3rd
  4. Breville–
  5. KitchenAid–
  6. Etekcity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soehnle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etekcity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen scale brands

5 answers

  • Asked ChatGPT

    “Which kitchen scale brand should I buy in New Zealand?”

    1. 1Salter
    2. 2Soehnle

  • Asked ChatGPT

    “What are the best kitchen scale brands in New Zealand?”

    1. 1Soehnle
    2. 2OXO
    3. 3Salter

  • Asked ChatGPT

    “What's the best kitchen scale brand in New Zealand for accurate measuring?”

    1. 1OXO
    2. 2Salter
    3. 3Soehnle

  • Searched Google, AI Overview

    “digital scale nz”

    1. 1Salter
    2. 2Soehnle

  • Searched Google, AI Overview

    “kitchen scales nz”

    1. 1Salter

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KitchenAid or OXO more popular in search?

This chart shows how often people search Google for KitchenAid and OXO by name. Each line represents a brand's share of searches for all six kitchen scale brands we track, month by month, from searches in New Zealand.

KitchenAid and OXO among kitchen scale brands in New Zealand, by month

Share of searches by month for KitchenAid, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleKitchenAidSalterOXOEtekcitySoehnle
Oct 202559.1%37.2%2.6%0.96%0.11%0.06%
Nov 202552.4%45.3%1.7%0.55%0.04%0.04%
Dec 202551.3%45.8%1.8%0.82%0.12%0.04%
Jan 202655.5%40.2%2.7%1.3%0.15%0.05%
Feb 202654.6%41.3%2.8%1.1%0.13%0.07%
Mar 202657.8%38.1%2.6%1.3%0.18%0.06%
Apr 202662.7%33.4%2.7%1.1%0.1%0.05%
May 202663%33.5%2.4%0.88%0.1%0.05%
Jun 202661.9%34.2%2.8%0.93%0.11%0.05%
Jul 202664.1%32.2%2.7%0.86%0.05%0.05%
Aug 202663.4%32.8%2.7%1.1%0.05%0.05%
Sep 202662.6%33.9%2.4%0.88%0.1%0.05%

How has the KitchenAid and OXO comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of OXO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among kitchen scale brands in New Zealand moved from 37.2% to 33.9%, and its estimated monthly branded searches moved from 6.6K to 6.5K.
  • Across the 12 months ending September 2026, OXO’s share of searches among kitchen scale brands in New Zealand moved from 0.96% to 0.88%, and its estimated monthly branded searches held steady at 170.

How did search popularity change for New Zealand kitchen scale brands in September 2026?

1 change

  1. In September 2026, KitchenAid gained share of searches among kitchen scale brands in New Zealand, from 32.8% to 33.9%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

OXO

1 branded search term

  • oxo good grips

How the Brand Demand Index is measured

Other head-to-heads among kitchen scale brands

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