Brandwave

Breville vs KitchenAid:Which is more popular?

In September 2026, Breville had more branded searches than KitchenAid among kitchen scale brands in New Zealand. Breville had about 12,100 branded searches, while KitchenAid had 6,530. Breville made up 62.6% of all kitchen scale brand searches we track, and KitchenAid accounted for 33.9%. When we asked ChatGPT and Google AI Overviews about kitchen scale brands, neither Breville nor KitchenAid appeared in any of the five answers.

Among kitchen scale brands in New Zealand in September 2026

Who do people search for more?

Breville, about 85% more searches than KitchenAid

Breville 12.1K searchesKitchenAid 6.5K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Breville in 0 of 5KitchenAid in 0 of 5

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Top kitchen scale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Breville nor KitchenAid showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salter1st
  2. Soehnle2nd
  3. OXO3rd
  4. Breville–
  5. KitchenAid–
  6. Etekcity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soehnle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etekcity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen scale brands

5 answers

  • Asked ChatGPT

    “Which kitchen scale brand should I buy in New Zealand?”

    1. 1Salter
    2. 2Soehnle

  • Asked ChatGPT

    “What are the best kitchen scale brands in New Zealand?”

    1. 1Soehnle
    2. 2OXO
    3. 3Salter

  • Asked ChatGPT

    “What's the best kitchen scale brand in New Zealand for accurate measuring?”

    1. 1OXO
    2. 2Salter
    3. 3Soehnle

  • Searched Google, AI Overview

    “digital scale nz”

    1. 1Salter
    2. 2Soehnle

  • Searched Google, AI Overview

    “kitchen scales nz”

    1. 1Salter

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Breville or KitchenAid more popular in search?

This chart shows how often people search Google for Breville and KitchenAid by name. Each line represents a brand's share of searches for all six kitchen scale brands we track, month by month, from searches in New Zealand.

Breville and KitchenAid among kitchen scale brands in New Zealand, by month

Share of searches by month for Breville, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleKitchenAidSalterOXOEtekcitySoehnle
Oct 202559.1%37.2%2.6%0.96%0.11%0.06%
Nov 202552.4%45.3%1.7%0.55%0.04%0.04%
Dec 202551.3%45.8%1.8%0.82%0.12%0.04%
Jan 202655.5%40.2%2.7%1.3%0.15%0.05%
Feb 202654.6%41.3%2.8%1.1%0.13%0.07%
Mar 202657.8%38.1%2.6%1.3%0.18%0.06%
Apr 202662.7%33.4%2.7%1.1%0.1%0.05%
May 202663%33.5%2.4%0.88%0.1%0.05%
Jun 202661.9%34.2%2.8%0.93%0.11%0.05%
Jul 202664.1%32.2%2.7%0.86%0.05%0.05%
Aug 202663.4%32.8%2.7%1.1%0.05%0.05%
Sep 202662.6%33.9%2.4%0.88%0.1%0.05%

How has the Breville and KitchenAid comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kitchen scale brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among kitchen scale brands in New Zealand, from 32.8% to 33.9%.

  2. In September 2026, Breville lost share of searches among kitchen scale brands in New Zealand, from 63.4% to 62.6%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Breville’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

8 branded search terms

  • breville
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville oracle

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

How the Brand Demand Index is measured

Other head-to-heads among kitchen scale brands

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