How popular isOXO?
In September 2026, people searched for OXO by name about 170 times in New Zealand, about the same as the previous year. These searches made up 20.5% of all New Zealand herb cutter brand searches, placing OXO second out of three brands. When we asked both ChatGPT and Google AI Overviews about herb cutter brands, OXO appeared in four of the five answers.
OXO is the second most searched of 3 competitors.
Joseph JosephShare of searches 71.1%Mentioned in 0 of 5 AI answers
OXOShare of searches 20.5%Mentioned in 4 of 5 AI answers
ZylissShare of searches 8.4%Mentioned in 1 of 5 AI answers
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Top herb cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zyliss1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about herb cutter brands
5 answers
Asked ChatGPT
“Which herb cutter brand should I buy in New Zealand?”
- 1OXO
- 1
Asked ChatGPT
“What are the best herb cutter brands in New Zealand?”
- 1OXO
- 1
Asked ChatGPT
“What's the best herb cutter brand in New Zealand for easy meal prep?”
- 1OXO
- 1
Searched Google, AI Overview
“best herb cutter”
Searched Google, AI Overview
“herb scissors nz”
- 1OXO
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which herb cutter brands compete with OXO?
Share of searches by month for Joseph Joseph, OXO, Zyliss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Joseph Joseph | OXO | Zyliss |
|---|---|---|---|
| Oct 2025 | 67% | 19.3% | 13.6% |
| Nov 2025 | 76.6% | 14.9% | 8.5% |
| Dec 2025 | 69.9% | 20.4% | 9.7% |
| Jan 2026 | 66.7% | 24.1% | 9.3% |
| Feb 2026 | 66.7% | 23.6% | 9.7% |
| Mar 2026 | 67.8% | 24.1% | 8% |
| Apr 2026 | 67.8% | 24.1% | 8% |
| May 2026 | 71.1% | 20.5% | 8.4% |
| Jun 2026 | 71.1% | 20.5% | 8.4% |
| Jul 2026 | 69.4% | 20% | 10.6% |
| Aug 2026 | 71.3% | 20.8% | 7.9% |
| Sep 2026 | 71.1% | 20.5% | 8.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.1% | 590 | -18.1% | -0.2 points | |
| 2, held 2nd | 20.5% | 170 | -19% | -0.3 points | |
| 3, held 3rd | 8.4% | 70 | -12.5% | +0.5 points |
Compare popularity between OXO and its closest rivals
Every comparison with OXO
31 comparisons
- Brabantia vs OXO
- Breville vs OXO
- De'Longhi vs OXO
- Joseph Joseph vs OXO
- Jumbuck vs OXO
- Jura vs OXO
- KitchenAid vs OXO
- Le Creuset vs OXO
- Miele vs OXO
- Moccamaster vs OXO
- Nespresso vs OXO
- OXO vs Pyrex
- OXO vs Salter
- OXO vs Scrub Daddy
- OXO vs Smeg
- OXO vs Traeger
- OXO vs Tupperware
- OXO vs Weber
- OXO vs Wiltshire
- OXO vs Wusthof
- OXO vs ZWILLING
- Bodum vs OXO
- Frank Green vs OXO
- OXO vs t leaf T
- OXO vs T2
- OXO vs Victorinox
- OXO vs Webster’s Tea
- Bento Ninja vs OXO
- OXO vs Renpho
- OXO vs Shun
- OXO vs Zyliss
How has branded search demand for OXO changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for OXO in New Zealand held steady at 170.
- Across the 12 months ending September 2026, OXO’s share of searches among herb cutter brands in New Zealand increased from 19.3% to 20.5%.
- Across the 12 months ending September 2026, OXO’s share of searches among herb cutter brands in New Zealand peaked at 24.1% in March 2026 and was lowest at 14.9% in November 2025.
How did search popularity change for New Zealand herb cutter brands in September 2026?
1 change
In September 2026, Zyliss gained share of searches among herb cutter brands in New Zealand, from 7.9% to 8.4%.
How are OXO’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- oxo good grips
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Where does OXO compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Coffee maker brands | 8th of 9 | 0.35% | Show ranking |
| Kitchen scale brands | 4th of 6 | 0.88% | Show ranking |
| Measuring spoons brands | 4th of 5 | 0.96% | Show ranking |
| Tea infuser brands | 6th of 7 | 1% | Show ranking |
| Measuring cups brands | 4th of 5 | 1.1% | Show ranking |
| Loaf pan brands | 3rd of 4 | 1.9% | Show ranking |
| Salad spinner brands | 3rd of 5 | 2.3% | Show ranking |
| Lemon juicer brands | 3rd of 3 | 2.3% | Show ranking |
| Grill brush brands | 5th of 5 | 2.4% | Show ranking |
| Potato peeler brands | 3rd of 3 | 4.3% | Show ranking |
| Poultry shears brands | 3rd of 5 | 8.7% | Show ranking |
| Kitchen utensil brands | 3rd of 5 | 10.4% | Show ranking |
| Measuring jug brands | 3rd of 3 | 11.5% | Show ranking |
| Jar opener brands | 2nd of 3 | 13.5% | Show ranking |
| Herb cutter brands | 2nd of 3 | 20.5% | Shown above |
| Food scale brands | 2nd of 4 | 21.3% | Show ranking |
Is OXO your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.